Bacardi adds Alicia Enciso to its Board of Directors

– BERMUDA, Hamilton –  Bacardi Limited, the world’s largest privately held international spirits company, today announced the appointment of Alicia Enciso to its Board of Directors,  bringing the to 13 members.

About Alicia Enciso

Alicia Enciso brings more than 30 years of experience with multinational Fortune 100 Companies in the Food and beverage sectors with roles as General Manager, President, CMO, and E-Business Officer. Since 2017, she has served as CMO of Nestlé USA and previously served as President of the Beverages Division. She recently announced her retirement from Nestlé. Prior roles include Principal Consultant and Managing Director of Zyman Group, a subsidiary of MDC Partners and various marketing leadership roles at Procter & Gamble and Estée Lauder.

Originally from Mexico, Alicia has been recognized as one of “Most Influential 100 Latinas” by Latino Leaders Magazine and named “Latino Marketer of the Year” by the Hispanic Marketing Council. Alicia also serves on the Executive Board for the Association of National Advertisers and the Board of the Alliance for Multicultural & Inclusive Marketing. She previously sat on the Advisory Board of Google 21st Century Marketing.

About Bacardi Limited

Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ rum, GREY GOOSE vodka, PATRÓN tequila, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wines, CAZADORES 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S Scotch whisky, ST-GERMAIN elderflower liqueur, and ERISTOFF vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

For more information: https://www.bacardilimited.com/

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