– UK, London – Audioboom Group plc (AIM: BOOM), which owns Audioboo, the social media audio platform, announces the appointment of Brian Southward and Michael Cooper as Non-Executive Directors with immediate effect.
Brian is the co-founder and CFO of Starcount, the fan base analysis company providing cutting edge social media insight to improve engagement. Starcount’s consumer applications enhance brands and businesses ability to better understand their fans’ passions, enabling them to engage more powerfully and connect more valuably. Prior to co-founding Starcount, Brian was Group Commercial Director/CFO for Iris Worldwide Ltd and Commercial Director for Airmiles UK Ltd.
Michael is the Worldwide CEO of phd, a global media planning and buying agency with headquarters in London, specialising in strategic communications planning and industry thought-leadership. Prior to phd, Michael worked at CNBC and at Saatchi & Saatchi in both London and Asia Pacific.
Rob Proctor, CEO of Audioboom, commented: “I am delighted to welcome Brian and Michael to our Board as Non-executive Directors. Michael has tremendous experience in the global media markets and has helped shape the impact of social media on the communications strategies of some of the world’s biggest companies. Through co-founding a company at the cutting edge of social media analysis, Brian’s knowledge will be invaluable as Audioboom develops. That a company as young as Audioboom can attract talent such as this to the Board is a testament to the impact we are making within social media.”
About Audioboo
Audioboo, described as the audio equivalent of YouTube, is a Saas based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboo works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.
Audioboo also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.
Audioboo has over 2,000 content partners, including the BBC, various UK national newspapers, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.
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