– ISRAEL / USA, NY – AppsFlyer, a leading mobile app measurement, attribution and analytics SaaS solution, has raised a $7.1M A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is a leading mobile app tracking and campaign analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social.
AppsFlyer’s NativeTrack™ technology provides a universal, independent attribution authority that is integrated with more than 350 ad networks and media sources. AppsFlyer is a Facebook Mobile Measurement Partner and serves as a one stop shop for any mobile advertiser, providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value and ROI analysis and retargeting.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500M in mobile ad spend. During 2013, AppsFlyer’s mobile traffic grew 80x, and the company is currently tracking mobile app installs at a run rate of one billion annually. The company is now profitable.
As part of the financing round, Eitan Bek, General Partner at Pitango Venture Capital, will join the board.
“AppsFlyer provides mobile marketing transparency by enabling advertisers and agencies to identify profitable mobile campaigns based on ROI and lifetime value,” said Eitan Bek, General Partner at Pitango. “With AppsFlyer’s technology and strong team, the company is well positioned to transform the mobile advertising market.”
“AppsFlyer’s NativeTrack™ technology is rapidly becoming the industry standard for mobile attribution, and the additional funding will help us scale globally,” said AppsFlyer CEO & co-founder Oren Kaniel. “AppsFlyer is an unbiased, independent measurement platform, and we’re thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies.”
“The industry is in need of a reliable mobile ad tracking platform that will allow advertisers to optimize their marketing budgets based on real results,” said Modi Rosen, Partner at Magma Venture Partners. “Back in 2012, we invested in AppsFlyer’s vision of becoming the mobile advertiser’s toolbox. After AppsFlyer significantly exceeded all expectations in 2013 and into 2014, we’re excited to join this round of funding.”
The funding will be used to expand R&D, product offering, business development, and customer support. In addition, to support its international growth, AppsFlyer officially opens new offices in New York City, San Francisco and Beijing.
About AppsFlyer
AppsFlyer is a leading mobile app tracking and campaign analytics SaaS platform that allows app developers, brands and agencies to manage, measure and optimize mobile customer acquisition. Integrated with more than 350 ad networks and media partners, the company acts as the entry point for advertisers to promote and accurately measure their mobile campaigns. AppsFlyer is a Facebook Mobile Measurement Partner, allowing developers to launch Facebook mobile campaigns and measure lifetime value and exact ROI. AppsFlyer clients include: SEGA, Alawar, Foursquare, Baidu and Mail.ru.
About Pitango Venture Capital
Pitango Venture Capital has been investing in technology entrepreneurs since 1993. With offices in Israel and Silicon Valley, Pitango is a cross-stage fund, investing in IT, Life Sciences and Cleantech, and currently managing over $1.6 billion in committed capital. It has invested in more than 180 companies; among them are companies that have gone public, such as RADWARE, Retalix, CardGuard and others as well as companies that were acquired, such as dbMotion (acquired by AllScripts), superDimension (acquired by Covidien), Anobit (acquired by Apple), VideoSurf (acquired by MSFT), Provigent and Dune Networks (both acquired by Broadcom), Convergin (acquired by Oracle) and Optonol (acquired by Alcon) among others.
About Magma Ventures Partners
Magma Venture Partners is a leading early stage Venture Capital investor in the information and communication technology space. Magma is primarily focused on SaaS and New Media investments in Mobile, Cybersecurity, Cloud, Big Data, and Ad Tech. In recent years, Magma sold DesignArt Networks (acquired 2012 by Qualcomm), Waze (acquired 2013 by Google), Onavo (acquired 2013 by Facebook), Provigent (acquired 2011 by Broadcom), and Wintegra (acquired 2010 by PMC Sierra).
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