– USA, CA – Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth and a wholly-owned subsidiary of Singtel, today announced the appointment of Nick Brien as CEO, succeeding Samba Natarajan, who will re-focus on his role at Singtel and continue as a board member at Amobee.
“I’m pleased to see Nick Brien take on the role as CEO of Amobee,” said Samba Natarajan. “As a member of the board and as a part of my responsibilities for the strategic portfolio, I will continue to work closely with Nick and the dedicated Amobee team to build on the progress achieved in the business and make Amobee the leading platform for multi-channel advertising across TV and digital; to really win with our strategy to unify, optimize and grow.”
“We are fortunate to have someone of Nick’s stellar reputation and track record to lead Amobee’s next phase of growth. As a leading advertising platform, we are at a crucial phase in our development as we emerge from the effects of the global pandemic,” said Board Chairman, Evangelos Simoudis. “Nick is a proven CEO with the deep expertise in advertising that we need to implement our strategy and seize the market opportunities ahead. His strong knowledge and global experience will allow us to further accelerate our growth strategy to win in this era of convergence.”
Simoudis added, “On behalf of the board, I would like to thank Samba for his steady hand at the helm of Amobee. Under his leadership, the company has successfully steered through the global pandemic and emerged stronger—with refreshed management, more integrated teams, and technology assets, and creating a strong momentum in the market.”
About Nick Brien
Most recently, Nick Brien was CEO of The Americas for Dentsu International, leading 15,000 people across 40 operating units that served some of the world’s largest advertisers, such as Microsoft, Intel, General Motors, Anheuser-Busch, P&G, and American Express. With more than three decades of worldwide experience across advertising, media, and digital marketing, Brien has been committed to creating the most innovative and accountable solutions for brands that deliver the greatest business impact.
“I’m excited to be joining Amobee at such a transformative time in our industry, as we pioneer a new era of advertising accountability and intelligent decisions,” said Nick Brien. “There is no doubt in my mind that unifying audiences and channels to optimize media performance—whether targeting, planning, buying, or delivery—can only be achieved using the most advanced applied science, machine learning, and data analytics. Amobee’s experienced technologists, product developers, and data scientists offer their partners and clients an invaluable competitive advantage through the next generation of advertising technology.”
Before joining Dentsu in August 2017, Brien was the President of Hearst Marketing Services and CEO of iCrossing. Brien also previously served as CEO of McCann Worldgroup, leading advertising, and marketing network, a post he assumed in April 2010. He also spent time at Interpublic, as the global CEO of IPG Mediabrands. He currently serves on the board of directors of Outfront Media, the leading out-of-home company in the United States, as well as being a member of the 4A’s and Interactive Advertising Bureau.
About Amobee
Amobee helps brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, digital and social media to drive customer growth. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia, and Australia.
For more information: https://www.amobee.com/
About Singtel
Singtel is Asia’s leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband, and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics, and cybersecurity capabilities. The Group has a presence in Asia, Australia, and Africa and reaches over 700 million mobile customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.
For more information: https://www.singtel.com/
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