– UK, London – Alkimi, the world’s first decentralized ad exchange, announced the appointment of Rob Bradley to its Board as Non-Executive Director, bringing over 20 years of experience in the media industry, working for the biggest media brands, and leading digital innovation, commercial strategy, and ad tech operations, driving significant revenue growth across global markets.
About Robert Bradley
As an advisor at Alkimi, Rob Bradley will leverage his extensive background in digital ecosystems, ad technology, and international commercial strategy to help scale Alkimi’s platform, bringing innovative solutions to the forefront of the advertising industry.
His career has spanned key leadership roles at News Corp, IDG, CNN International Commercial (CNNIC). His current role as SVP at CNNIC / Warner Bros. Discovery, Inc. where he spearheads commercial digital transformation and revenue growth across key digital assets. Alongside managing strategic partnerships across APAC, LATAM, and EMEA regions, he also has experience in managing multi-platform brand partnerships and ad sales, positioning him uniquely to guide Alkimi in its next phase of growth.
Having followed the highly motivated nimble team for several years, Rob Bradley has been impressed by the meteoric rise, taking note of Alkimi’s transparency and low fees.
“Alkimi is at the cutting edge of the advertising industry, and I’m excited to be part of a team that’s revolutionizing how brands connect with audiences in a way that’s transparent, efficient and in a way media owners can benefit. I look forward to contributing to the company’s strategic direction and helping it achieve its ambitious goals,” said Rob Bradley.
His breadth of experience in AdTech and programmatic advertising gives him unique insights, built from years of practical, hands-on senior roles within the ecosystem. Alkimi is not only a natural fit for Bradley, but the company will also benefit from his wealth of knowledge and leadership as it continues to expand its offerings, solidifying its position as a trailblazer in decentralised ad technology.
About Alkimi
Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.
For more information : https://www.alkimi.org/
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