– FRANCE, Paris – Alchimie (EPA: ALCHI), an OTT subscription video on demand platform featuring original and exclusive thematic channels published jointly with media groups and talents, today announced that its Board of Directors decided to split the roles of Chairman and CEO, and concurrently appoints Pauline Grimaldi d’Esdra as CEO alongside founder Nicolas d’Hueppe who will remain Non-Executive Chairman.
“I am delighted with Pauline’s appointment. Her experienced profile and her in-depth knowledge of the sector’s players will be invaluable assets for the success of the new deployment phase. Alchimie has chosen to entrust this task to an experienced person who will also significantly strengthen the Company’s governance with the dissociation of the two roles,” commented Nicolas d’Hueppe.
After the year 2021 marked by major operational progress, Pauline’s appointment provides Alchimie with an experienced marketing and sales profile to ensure the platform’s deployment in France and abroad.
With a strong background in the media industry, Pauline has proven her ability to successfully sell content in a variety of formats over the past few years, most notably at Universal Pictures Video. She will be in charge of implementing the operational strategy by building partnerships with the right owners, distributors, and co-publishers.
About Pauline Grimaldi d’Esdra
After starting her career in auditing at Arthur Andersen, Pauline spent most of her career in the media industry. She spent nearly 15 years at Twentieth Century Fox Home Entertainment France, first as Financial Director and Director of Operations. She was then appointed General Manager France and actively participated in the creation of the first video publishing and distribution company combining the American studio Fox and the French studios Pathé & Europa Corp. Before joining Alchimie, Pauline was General Manager of Universal Pictures Video France for over 15 years. Pauline Grimaldi d’Esdra is a graduate of Sciences-Po Paris and also holds a Diplôme d’Etudes Supérieures Comptables & Financières.
Pauline Grimaldi d’Esdra said: “I am very happy and enthusiastic about the idea of joining the Alchimie team, which is carrying out a disruptive and ambitious project. Alchimie has solid fundamentals and offers something that is in line with the new ways of consuming content. I look forward to continuing to develop the platform by offering more premium and affinity content to our current and future subscribers”.
About Alchimie
Alchimie is a channel factory: a unique video platform in partnership with talents and media to co-publish their thematic channel. Alchimie has a catalog of more than 70,000 hours of content from more than 300 renowned partners (Arte, France TV distribution, ZDF Entreprises, or Zed). Alchimie partners with 110+ talents (celebrities, influencers), brands and media groups to create new channels (Cultivons-Nous, The Big Issue, Army Stories, Jacques Attali, Poisson Fécond, Vaughan, Scène de Crime, Point de Vue) which are then distributed on more than 60 distribution platforms (TVPlayer, Amazon, Orange, Movistar, Samsung, Huawei, etc.) constantly expanding its audience and consequently its revenues. In 2019, Alchimie acquired TVPlayer, the largest independent OTT platform in the UK. With offices in France, the UK, Germany, Spain, and Australia, Alchimie employs 125 people and is ranked 48th in FW500 (ranking of French technology companies). In 2020, Alchimie obtained an extra-financial rating of 70/100, which corresponds to an “Advanced +” performance level on the EthiFinance rating scale.
For more information: https://www.alchimie-finance.com/en/
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