– USA, MO – Advocado, the leading source for advertising occurrence and consumer engagement insights, announced the appointment of Irwin Gotlieb and Steven Saslow to its Board of Directors.
They will both will work with Advocado’s senior leadership to advise on and help accelerate Advocado’s larger strategic vision by identifying & prioritizing partnerships, and alliances and refining market positioning.
About Irwin Gotlieb
Irwin Gotlieb is the former Chairman and Global CEO of GroupM, the leading global media investment management company. He is a member of the Broadcast and Cable Hall of Fame, as well as the Advertising Hall of Fame. He is a three-time AdWeek/MediaWeek All-Star, Presidents Award recipient, double recipient of the Advertising Age Media Maven Honor, and a 2010 Brandon Tartikoff Legacy Award recipient. Gotlieb is also the former Chairman of the 4As Committee on Broadcast Networks and Programming and a former member of the 4As CEO Committee.
“Advocado is an impressive platform company with a robust technology stack and patent portfolio, well positioned to solve a variety of industry cross-platform and interoperability challenges,” said Irwin Gotlieb. “I look forward to working with the team to help bring innovative offerings to the media and entertainment ecosystem, including advertisers, agencies, media publishers, and content producers.”
About Steven Saslow
Steve Saslow is a media, information, and technology entrepreneur with more than four decades of experience commercializing and scaling high-potential media platform technologies. His career includes pioneering sales, marketing, and programming efforts for Group W Satellite Communications, NBC, and SJS/SFX Entertainment; leading a watermark technology company, Verance Corporation; and founding two multimedia companies, ThinkVisual and Rosebud Media.
“The advertising and media publishing space is in dire need of tools that support efficient and effortless decision-making,” said Steve Saslow. “Advocado has the technology and the team with the skills to capitalize on these opportunities and address real-world challenges.”
About Advocado
Advocado empowers advertisers, publishers, and media companies with its data-as-a-service platform that instantly generates, integrates, analyzes, and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. The platform helps fill visibility gaps with unique data powering advertisers, publishers, and media companies to target and adjust their spending in real time for multi-screen campaign performance. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado is headquartered in St. Louis, MO, and serves customers across North America.
For more information: https://www.myadvocado.com/
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