– UK, London – XLMedia PLC (LON: XLM), a global digital performance publisher, today announced the appointment of Cédric Boireau to its Board as a Non-Executive Director with immediate effect and representative of Premier Investissement, the largest shareholder.
“We are delighted to welcome Cédric to the Board of XLMedia and are looking forward to drawing on his entrepreneurial experience alongside drawing on Premier Investissement’s significant market know-how and resource. Today’s announcement is a further demonstration of the strengthening of the team across the business as we continue to execute our transformation strategy,” said Board Chair, Chris Bell.
Cédric brings significant sector, investor relations, and analytical resources to the board, and will join the audit and risk committee.
About Cédric Boireau
Cédric has worked with Premier Investissement for over 9 years originally working in their listed real estate development subsidiary Bassac. In 2017, he co-founded Lagune Holding, an investment advisor, and worked closely with Premier Investissement to develop its asset management arm and help it invest in listed companies.
XLMedia is a global digital performance publisher. Operating across a variety of verticals including online gambling, personal finance, sports, and technology, the Group uses proprietary tools and methodologies to identify and target high-value clients for platform operators.
XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. The Company has set out a clear strategic agenda under two fundamental priorities:
- A balanced portfolio of online assets
XLMedia seeks to create a balanced portfolio of websites to cover a range of attractive geographies, both stable and high-growth verticals, and with greater exposure to regulated markets. In doing so, the Company will focus particularly on developing a presence in North American sports, primarily through targeted acquisition.
- Branded, content-rich, engaging websites
XLMedia will consolidate its online portfolio, concentrating on a much smaller number of publishing assets, and focusing its resources on optimizing this core set of premium sites for its chosen markets. These content-rich, engaging websites, underpinned by intelligent market-leading technology, will seek to build stronger lasting relationships with consumers and enhance monetization opportunities.
For more information: https://www.xlmedia.com/
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