RugsUSA appoints Alyssa Steele as CEO alongside Dinesh Lathi, back as Chairman of the Board of Directors

– USA, NY –  RugsUSA, a leading e-commerce retailer and supplier of area rugs and home décor products, today announced the appointment of Alyssa Steele as CEO, bringing 15 years of retail and e-commerce experience to RugsUSA to accelerate growth and expand customer reach.

The Interim CEO Dinesh Lathi will return to his prior role as Chairman of the Board of Directors.

“We are thrilled to have an executive of Alyssa’s caliber join the RugsUSA team. Alyssa’s impressive track record at best-in-class companies combined with her passion for delivering for customers makes her the perfect candidate to drive growth and lead RugsUSA. I look forward to working with her as I transition back to my role as Chairman of the Board,” said Board Chairman, Dinesh Lath.

About Alyssa Steele

Alyssa Steele has spent the last 15 years of her career at the intersection of technology and commerce, delivering profitable growth through innovation and execution at category-leading companies such as HD Supply, eBay, and The Home Depot. She joins RugsUSA from HD Supply, a wholly-owned subsidiary of The Home Depot and a leading national distributor of maintenance, repair, and operations products. She was most recently CCO overseeing all aspects of the end-to-end customer experience. Before HD Supply, she led the $15 billion Gross Merchandise Value hard-lines division of eBay’s flagship North American marketplace. Alyssa began her career in retail at The Home Depot where she spent eight years in a series of finance and merchandising leadership roles.

“I’m excited to join RugsUSA and to continue redefining the rug and home décor shopping experience,” said Alyssa Steele. “I see substantial opportunity in the area rug market, and RugsUSA’s large-scale customer focus positions the company to take full advantage of it. I’m looking forward to applying my passion for product innovation and customer experience to drive additional profitable growth in the Company’s next chapter.”

She holds an MBA in International Business from the Robinson School of Business at Georgia State University and a Master’s Degree in International Management from IAE France, Ecoles Universitaires de Management in Paris. She received her BA in French from Presbyterian College.

About RugsUSA

RugsUSA is a leading e-commerce retailer and supplier of area rugs and other home décor products. Founded in 1998, RugsUSA offers an expansive collection of area rugs and home décor products directly to consumers via the website and through leading e-commerce marketplace partners. With a curated offering of more than 20,000 products, the Company provides consumers with unmatched choice, fast shipping, and exceptional value. RugsUSA has sold more than twelve million rugs to millions of homes and delighted customers.

For more information: https://www.rugsusa.com/

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