– USA, NC – Netsertive, a digital marketing intelligence company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, bringing them together to win local customers, today announced it raised $15 million in Series C growth financing. The new round will fuel Netsertive’s acceleration in the digital marketing technology arena, as it continues to add major brands for its MarketWise™ solution and local businesses for its StreetWise™ solution.
“With over 90 percent of consumers using online media to research the products they purchase locally, it is more critical than ever for brands and their partners to get it right. Having tracked Netsertive for the last five years, we know the company is helping these businesses drive stronger cooperative digital marketing across their networks of local partners and retailers. We are impressed by its stellar growth, strategic vision and position in the market and culture,” said Rik Vandevenne, Director, River Cities Capital Funds, who joins the company’s Board of Directors. “Netsertive has assembled a high-performance team with the experience and drive to become the dominant player in the rapidly growing brand-to-local digital marketing space. We are excited to partner with Netsertive to help write the next chapter of its story.”
The financing will help the company address the massive opportunity in local co-op marketing, most recently highlighted in a new industry report that Netsertive and research firm Borrell Associates released, titled “The Changing Face of Co-Op Marketing Programs.” The report highlights that a shockingly large amount of brand-funded co-op marketing funds – $14 billion – goes unredeemed by local businesses due to complicated rules, dated reimbursement processes and lack of digital focus. Netsertive will accelerate investments in its solutions to help brands and their networks unlock the funding and leverage it in local markets, driving compliance, speed and performance into cooperative digital campaigns.
“We are thrilled to have a strategic new capital partner investing in our core value proposition of helping brands and local businesses win new customers,” said Brendan Morrissey, CEO and co-founder, Netsertive. “Billions of dollars are left on the table as a result of inefficient and outdated co-op marketing programs. There is a huge opportunity in this market for brands and local businesses to work together as they rapidly transition to more efficient digital marketing channels. This new investment enables us to build our capabilities even faster in order to serve the evolving needs of our clients in this fast-growing market.”
River Cities was joined by Netsertive’s existing investors in the round, which comes as the company is extending its leadership in the digital marketing technology arena, having added several major brand networks in recent months. Its proprietary platform enables clients to harness the collective learnings of thousands of campaigns, powering the “last mile” of local digital marketing for brand networks. Further supported by its unique position as a Google Premier SMB Partner, Netsertive delivers unprecedented marketing speed, performance and value – at scale – for its brand clients and their networks of local businesses.
Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive’s proprietary learning engine, which combines the company’s deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics and healthcare clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands with their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies three years in a row.
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