– USA, CA – Marketo, Inc. (NASDAQ: MKTO), today announced the appointment of Cammie Dunaway, global marketing expert, to its board of directors.
Dunaway brings 25-plus years of experience building dynamic consumer, corporate, and start-up global brands and is considered an expert in the next era of marketing and digital transformation. Dunaway’s experience includes being the executive vice president of sales and marketing at Nintendo, overseeing North America and driving U.S. consumer marketing, channel marketing, corporate affairs, sales, and sales administration. There Dunaway drove a 22 percent increase in market share and 200 percent increase in audience penetration. Dunaway also spent four years as the CMO at Yahoo, Inc., and 13 years at Frito-Lay where she held a number of positions including chief customer officer.
Most recently, Dunaway served more than four years as the U.S. president and global CMO of KidZania, a leader in children’s education and entertainment, where she created the company’s first marketing organization and laid the groundwork for its entry into the U.S. market. She is also credited with KidZania’s first global loyalty and CRM programs, numerous web and mobile products, and driving worldwide consumer campaigns and events.
Dunaway currently serves on the boards of Nordstrom fsb and Red Robin, which she joined in December 2014 and June 2014, respectively.
“I’m thrilled to welcome Cammie to the Marketo board. Her extensive experience building brands for some of the most iconic consumer and Internet companies will be a substantial asset as we continue to help marketers succeed in the digital era,” said Phil Fernandez, chairman and CEO of Marketo.
“Marketo’s approach to brand identity and culture – putting marketing first – is unique both within the marketing world and the technology industry as a whole,” said Cammie Dunaway. “I look forward to using my experience leading marketing for some of the world’s most iconic brands to help guide Marketo forward.”
Dunaway joins an incredibly vibrant and diverse board of other market leaders including Lynne Biggar, Time Inc.’s executive vice president of consumer marketing; Neeraj Agrawal, general partner, Battery Ventures; Susan L. Bostrom, former executive vice president, Cisco Systems; Phil Fernandez, chairman and CEO, Marketo; Tae Hea Nahm, general partner, Storm Ventures; Doug Pepper, general partner, InterWest Partners; Roger Siboni, former CEO of Epiphany and COO of KPMG; and Wes Wasson, former CMO, Citrix Systems.
As the leading provider of engagement marketing software and solutions, Marketo empowers marketers with solutions to have one-to-one conversations with their customers across web, mobile, social, email, and offline channels.
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,300 large enterprises and fast-growing small companies across a wide variety of industries.
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