– UK, London – Ebiquity plc, the marketing performance specialist, is delighted to announce the appointment to its Board with immediate effect of Ms Julie Baddeley and Mr Tom Alexander as non-executive directors.
Ms Baddeley is one of the UK’s most experienced female company directors, having served in both executive and non-executive capacities on the boards of leading companies in the FTSE100 and FTSE250 as well as a number of major public sector organisations. She has chaired the remuneration committee of several boards on which she has served and been chairman of Harvey Nash plc since June 2013. Julie has broad experience both of businesses in professional services like Ebiquity, and of those in the consumer industry sectors Ebiquity serves, including BOC, Yorkshire Building Society, Camelot and Greggs. As Associate Fellow at Oxford University Said Business School, from 2000 to 2010, she coached top business teams from around the world on the execution of business strategy, having previously run a global team as the partner in charge of a substantial part of Accenture’s change management practice.
Mr Alexander brings a wealth of international business experience and consumer instinct to Ebiquity. Following senior sales positions with Telia and BT Cellnet, Tom founded Virgin Mobile in 1999 and subsequently built the business to £1bn revenues and 4.3m customers in eight years. He led the company’s IPO in 2004 and eventual sale to ntl in 2006. From 2007 he was Chief Executive Officer of Orange, leading its turnaround and subsequent successful merger in 2010 with T-Mobile to create Everything Everywhere. After running EE for a further year he left to pursue private equity opportunities and non-executive roles.
These appointments follow the resignations of four non-independent non-executive directors earlier this year after the sale of their shareholdings to a number of institutional investors.
Ebiquity’s chairman Michael Higgins comments: “It is a measure of Ebiquity’s current standing, and the Board’s aspiration for the Company’s future, that we have been able to attract two such high calibre businesspeople to join our Board. Julie and Tom add new and important skills and wide experiences to the Board and I am confident that they will make a significant contribution both to the governance of the Company and its strategic development and growth. I look forward to working with them both.”
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