– USA, IL – Allant Group LLC, a data activation solution provider, announced the appointments of Gary Anetsberger and Ted West to its Board of Directors.
About Gary Anetsberger
Gary Anetsberger serves as Executive Chairman for Inspira Financial where he continues to play a key role in the company’s vision and evolution. His 40-year career in the financial services industry has been driven by uncovering opportunities, propelling business growth, and managing change.
“Allant’s combined 25 years of serving sophisticated data-driven consumer marketers is driving future opportunities to extend its high-performance data activation platform and audience marketplace (AMP+) into many critical business applications,” said Gary Anetsberger. “I am excited to be part of unlocking Allant’s full potential of bringing faster, cheaper, and more scalable data activation to their clients.”
Before his role as Executive Chairman, Mr. Anetsberger was CEO of Inspira Financial. There, he led the strategic vision of the company and positioned the firm’s financial wellness platform – Health, Wealth, Retirement, and Benefits Solutions – for significant growth. He also worked closely with the Board of Directors, the senior leadership team, and more than 1,000 employees, serving over seven million clients, representing $62 Billion in assets.
Before joining Inspira Financial, Gary Anetsberger served as CAO for ABN AMRO Asset Management and Stein Roe Mutual Funds and also worked as a senior manager at KPMG.
Gary Anetsberger is a Certified Public Accountant and a member of the American Institute of Certified Public Accountants and Illinois CPA Society. He holds a bachelor’s degree in accounting from Illinois State University and a certificate in financial planning from DePaul University.
About Ted West
Ted West has been an entrepreneur and pioneer in digital performance marketing and media for more than 30 years, making his mark since the start of online banner and then search advertising, and in the development of the ad tech and martech industries. Today, he is an active advisor, investor, and director for B2B SaaS technology and marketing data analytics companies with FounderPartners. As an advisor to founders and boards of innovative tech companies and startups, he has helped drive successful results and deals through venture growth, strategic management, marketing innovation, business and corporate development, fundraising, team building, organization development, and strategic M&A.
“I am compelled to engage actively with Allant due to its transformative marketing vision, strategy, and technology platform,” said Ted West. “I’m excited to see Allant provide leading brand CMO’s better, more efficient and effective tools for customer analytics and modeling to support their marketing decisions, while complementing other customer legacy data sources and, perhaps, replacing them.”
His expertise in building enterprise software, digital media, and martech and adtech platforms, will complement and enhance the caliber and experience of Allant’s management team. His ability to define successful subscription business models and execute them will solidify Allant’s commitment in-market and to its clients’ success.
Since 2004, Ted West has advised and invested in several portfolio start-ups including Memetrics, GetMeIn, Giving Assistant, Cleanshelf, iDentalSoft, and Landingi.
Previously, Mr. West was the Founder of CATALYST, Network 1.0, and RealNames.
Mr. West served as Chair and Interim CEO of LookSmart and as a senior executive at Pacific Telesis in the Yellow Pages business, the “original” performance marketing medium.
About Allant Group
Allant Group is the data activation engine powering the analytical solutions behind successful customer journeys. We give enterprise organizations a competitive advantage by unlocking the combined power of data, analytics, customer experience management, martech integration, and strategic consulting services to better inform business decisions and activities. This knowledge delivers individualized and nurturing lifecycle experiences that secure a stronger relationship between the brand and the customer.
For more information: https://allantgroup.com/
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