Zeotap welcomes Chris Scoggins and Taylor Barada to its Board and announces an additional $18.5 in Series C funding round

– GERMANY, Berlin –  Zeotap, a customer Intelligence Platform that helps brands better understand their customers and predict behaviors, today announced it has raised an $18.5 million extension Series C funding round from SignalFire, as an addition to the $42 million announced earlier this year, bringing the total Series C round to $60.5 million.

The company also announced the appointments of Chris Scoggins, former GM of Datalogix, and Taylor Barada, former VP of Corporate Development, Corporate Strategy and Strategic Partnerships at Adobe, to its Board of Directors.

The extension round comes as Zeotap has experienced an increased demand for its customer data intelligence capabilities to serve top marketers and publishers across the globe. Zeotap plans on using the new funds to further invest in its customer data platform and ID+ universal marketing identity products as well as accelerate the adoption of its platform across its 14 active markets.

Chris Scoggins, Venture Partner at SignalFire, said, “COVID-19 has catalyzed a transformation in the marketing mix as brands invest in their data and learnings to redirect traditional TV budgets to more effective channels. Our investment in Zeotap is a testament to our belief in the company’s leadership, vision, and its rapidly evolving customer intelligence platform with a built-in identity solution for the future of marketing named ID+.”

“We’re thoroughly impressed by how the Zeotap team has built an industry-leading customer data platform for brands with integrated identity resolution capabilities, reimagining how its data assets can further differentiate the company’s product leadership,” added​ Walter Kortschak, Managing Partner and Executive Chairman at SignalFire and an early investor in The Trade Desk.

“Having watched the market evolve over the last decade, I am thoroughly convinced that the time has arrived for a solution like Zeotap that has been purpose-built from the ground up to solve the evolving problem of true Customer Intelligence. This full-stack integration is essential to deliver the key advantages of seamless workflows, interoperability, and rapid ongoing product innovation that marketers need right now,” said Taylor Barada, Venture Partner at SignalFire.

“Despite the flurry of activity in this space, when one cuts through the fluff, it’s astonishing how few solutions can actually deliver on fundamental industry-agnostic customer data requirements for brands, such as unified customer views that reflect granular consent permissions, and can power everything from real-time personalization to ML-based analytics for better marketing outcomes. Even fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform,” said Projjol Banerjea, Founder & CPO of Zeotap.

“We are humbled by the confidence our investors have placed in us,” added Daniel Heer, Founder & CEO of Zeotap. “This further validates our strategy as a single, integrated customer data marketing suite in contrast to scattered point solutions. Our full-stack customer intelligence platform delivers on quicker deployments, lower costs, and operational efficiencies that arise from working with one, not several, vendors.”

About Zeotap

Zeotap is a Customer Intelligence Platform that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling, and activation to 100+ partners in the marketing ecosystem.

For more information: https://zeotap.com/

- DisclaimerNews, data, and statements included in this release are intended exclusively for general information purposes. Talent4Boards does not guarantee that news is accurate or about the correct person and accepts neither liability for the consequences of the reader’s reliance, nor responsibility for the accuracy of the information. Nothing in this release should be considered for decisions about referred securities. Products and brand names may be trademarks or registered trademarks of their respective owners.