– UK, London – YouGov PLC (AIM:YOU), the international market research and data analytics group, announces the appointment of Andrea Newman as a Non‐Executive Director with effect from 6 December 2017.
Andrea Clare Newman (46) is the Global Head of Marketing – Wealth & Brand Communications at HSBC Holdings plc. In this role, Andrea is responsible for the management of the HSBC brand globally, as well as all marketing related to HSBC’s Wealth Management propositions. She has been at HSBC for 20 years and during that time has lived and worked in the US and Asia Pacific in addition to the UK. During her tenure with HSBC she has overseen the development of the company’s brand from a federation of over 50 brands to one unified brand, ensuring HSBC’s place as one of the most globally-recognised financial services brands.
Commenting on the appointment, Roger Parry, Chairman, said: “I am delighted to welcome Andrea to the YouGov Board. Her expertise in brand building and marketing on an international scale, and experience as a user of marketing data, will be of great value to the Board as we continue to develop our offering to meet the needs of marketers across the world.”
For more information : http://global.yougov.com
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