YETI adds Mary Lou Kelley to its Board as Independent Director

– USA, TX –  YETI Holdings, Inc. (NYSE:YETI) today announced that its Board of Directors has appointed Mary Lou Kelley, a highly experienced leader in retail and eCommerce, as an independent director, effective immediately. Following this announcement, the board will consist of eight members with significant experience across the eCommerce, retail, marketing, financial and consumer products sectors.

David Schnadig, Chairman of the Board of Directors, stated, “We are delighted that Mary Lou is joining YETI as our newest board member. She has an impressive track record leading businesses, including significant eCommerce experience during her tenure at Best Buy, as President of its nearly $5 billion eCommerce division and at Chico’s, where she led the eCommerce businesses for its three brands. We look forward to leveraging her acumen as we continue to drive YETI’s growth through our varied direct-to-consumer initiatives.”

Matt Reintjes, President and Chief Executive Officer, commented, “We are extremely pleased to welcome Mary Lou to the YETI Board of Directors. Her experience as an executive with omni-channel businesses and a focus on direct-to-consumer is a great complement to our existing board. The combination of her professional experience coupled with her board and advisory roles makes Mary Lou a great addition to YETI. We look forward to benefiting from her expertise across a number of areas including digital transformation, omni-channel strategies, and customer experience as we continue to expand brand awareness, enhance brand engagement and grow our direct-to-consumer segment.”

About Mary Lou Kelley

Ms. Kelley most recently served as the President of E-Commerce at Best Buy Co., Inc. from 2014 until 2017. Prior to Best Buy, Ms. Kelley held senior leadership roles in marketing and eCommerce with various companies, including Chico’s FAS, L.L. Bean, and Earlier in her career, Ms. Kelley served as a management consultant with McKinsey and Company. Ms. Kelley has been an Independent Director at Vera Bradley, Inc. since 2015 and an independent director at Finning International Inc. since 2018. She also serves as an advisor to the senior leadership team of Falabella Retail, the largest department store retailer in South America. Ms. Kelley received a Bachelor of Arts degree in economics from Boston College and an MBA from the Darden Graduate School of Business Administration at the University of Virginia.

About YETI Holdings, Inc.

YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our brand promise is to ensure each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes you. We bring our products to market through a diverse and powerful omni-channel strategy, comprised of our select group of national and independent retail partners and our DTC channel. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.

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