The Meatless Farm appoints Jesper Højer as new Chair

– UK, Leeds –  The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products today announced the appointment of Jesper Højer as its new chair, one of a series of hires to help grow the plant-based meat alternatives business globally.

His appointment comes as The Meatless Farm Co has started strengthening its management team to build the group and brand globally.

“The Meatless Farm Co has a great opportunity to be one of the global leaders in this fast-developing food sector,” said Højer. “I am impressed by the quality of both the products and the team, and aim to help build The Meatless Farm Co into an international business.”

Jesper was the global CEO of Lidl until earlier this year and spent 16 years at the fast-growing German supermarket giant.

“Bringing someone on board with the global experience of Jesper is a marker not only of what we have achieved so far, but also the potential of Meatless Farm over the next few years,” said Morten Toft Bech, Founder of The Meatless Farm Co. “The world is waking up to the need to reduce red meat in our diets, and we are ready to feed the growing demand for plant-based alternatives.

Højer’s appointment follows Meatless Farm’s August 2019 launch into more than 450 Whole Foods Market stores in the U.S. Meatless Farm is also available widely in the UK, Canada, Sweden and the UAE, and eyeing further overseas expansion in 2020.

About The Meatless Farm Co

The Meatless Farm Co is a plant-based protein company known for its meat-free burger patties, meatless ground and sausage products. Almost indistinguishable from meat in terms of taste and texture, Meatless Farm’s products are 100% plant-based, gluten-free and made using the highest-quality, non-GMO ingredients available. The company launched in the UK in 2018 and has since expanded into Europe, Canada and the UAE. In 2019, it entered the U.S. market via a partnership with Whole Foods Market that spans more than 450 locations. The company was founded by Morten Toft Bech after he and his wife discovered the difficulty of preparing quick and easy protein-filled meals for their family, who follow a predominantly plant-based diet.

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