SITO Mobile appoints Brett O’Brien to its Board of Directors

– USA, NJ – SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven Consumer Behavior and Location Sciences company, announced today that Brett O’Brien has joined the Company’s Board of Directors.

Brett O’Brien brings a wealth of experience in the marketing and advertising fields. Since November 2012, Mr. O’Brien has served as a Senior Vice President and General Manager at Gatorade, where he is responsible for leading Gatorade’s North American business, including innovative retail and marketing strategy, sports marketing and integrated consumer engagement programs. Before joining Gatorade, Mr. O’Brien led several recognized beverage brands including Mountain Dew, AMP Energy, Sierra Mist and Pepsi’s flavored soft drink brands. Mr. O’Brien’s accolades include being named to Advertising Age’s 40 Under 40 in 2013 and Digital A-List in 2010, and he has been nominated as Brandweek’s “2010 Marketer of the Year.”

Thomas J. Pallack, the Company’s Chief Executive Officer, commented that, “We are excited to welcome Brett to our Board of Directors. Brett is a leading, global innovative and creative marketer with industry-wide recognition. His appointment, in addition to the most recent appointments of Steven Felsher, Jon Bond, and Bonin Bough to our Board, reflects a new and invigorated leadership team at SITO Mobile that is comprised of a number of leading and prominent industry executives. Through our continued commitment to delivering powerful insights, and developing effective media advertising, we will seek to build substantial shareholder value.”

Mr. O’Brien will serve on the Board until the Company’s 2018 Annual Meeting of Shareholders, or until his successor has been elected and qualified.

About SITO Mobile, Ltd.

SITO turns the consumer journey into a powerful instrument for marketers, delivering actionable insights that influence behavior in real-time. Through Consumer Behavior and Location Sciences™, SITO develops customized, data-driven solutions for brands spanning strategic insights and media. Our science and products reveal a deeper, real-time understanding of customer interests, actions and experiences providing increased clarity for brands when it comes to navigating business decisions and delivering advertising. The Company is home to an internally developed, proprietary location-data technology stack, arming clients with a powerful resource for granular data, real-time insights and optimization, and delivery of successful media campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, SITO creates audience profiles to develop measurable hyper-targeted campaigns for brands.

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