raises $35m new funding to accelerate growth throughout the GCC

– UAE, Dubai – has secured new funding of US$35 million, bringing the total funding amount raised since inception to approximately US$50 million, led by Saudi Arabia’s Sanabil Investments, a subsidiary of the Public Investment Fund; Gulf Investment Corporation, a sovereign financial institution-owned equally by the six GCC states; and Olayan Financing Company.

Sanabil Investments, GIC and Olayan join earlier regional investors such as iMENA Group, a venture capital investment company that backs innovative start-ups to support their growth to becoming regional champions, and the CEO and Founder of Saygin Yalcin.

The new capital will be used to accelerate growth throughout the GCC and is now expanding into Saudi Arabia with plans to employ more than 300 Saudi nationals and open 100 branches throughout the Kingdom.

In 2019, crossed a new milestone in surpassing AED1 billion in total gross merchandising value.

Saygin Yalcin, CEO of, said: “This is a reassuring and highly positive signal for start-ups throughout the GCC and wider Middle East and an example of regional investment supporting homegrown entrepreneurs. Our growing team here in the UAE is very much looking forward to seeing the positive impacts of the investment to support our ambitious growth strategy.

“We are focusing on Saudi Arabia in 2020 and will look to build upon the success we have achieved in the UAE. As the market leader in the Emirates, where every third car is registered with our online platform, we enter the Saudi market with expertise, knowledge and a passion to make a positive impact on the way people in Saudi Arabia buy and sell cars.”

About was launched in the UAE in 2013 and quickly disrupted the traditional methods of selling privately owned vehicles in the country. With world-class technology powering the platform and software which enables fast decisions for consumers online, the marketplace can sell most cars within 15 minutes, with guaranteed accuracy and 100% of vehicles being sold to dealers without the buyer physically seeing the car. As the Middle East’s first car buying service, the marketplace offers free and instant online car valuation, free car inspection, a guarantee to purchase any car within 30 minutes, immediate payment to the seller and all paperwork management. Within one 30-minute appointment, individuals selling their car have access to more than 10,000 dealers who compete to be the highest bidder, ensuring a fair price is secured.

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