– USA, NY – Marketing personalization startup Sailthru is announcing that it has raised $20 million in Series C funding.
Less than a year has passed since the company raised its $19 million Series B, and founder and CEO Neil Capel said Sailthru still had “money in the bank”. However, he said that he was excited about working with Scale Venture Partners, which led the new round (previous Scale investments include ExactTarget, Ominture, , and Vitrue).
In addition, Capel said that raising now means that Sailthru won’t have to worry about funding next year, so it can focus entirely on growth, including international growth.
The company says its revenue for 2013 is double what it was last year, and its customers include Mashable, Rent the Runway, Acumen Brands, and Khan Academy.
Scale partner Rob Theis is joining Sailthru’s board of directors. Previous backers including Benchmark, RRE, DFJ Gotham, AOL Ventures, and Occam Partners also participated.
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