– UK, Manchester – Purple WiFi, the Manchester-based tech firm, today announced that former BT Chief Executive, Gavin Patterson, is joining the company as a Non-Executive Director in what is a major coup for the fast-growing WiFi platform and analytics provider.
Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a time of rapid growth.
The software company offers a WiFi platform through which businesses can monitor their customer’s shopping patterns and habits and communicate with targeted messaging. It was Purple who introduced social media logins to the public WiFi login process whereupon valuable customer data is captured on its web portal. The captured data can then be used by their business clients for customer relationship management.
“It’s a real honour to have Gavin Patterson join the board alongside Sir Terry Leahy and Bob Willett. Given Purple’s go-to-market is channel-based, and a large component of that is through telecoms, Gavin’s expertise will be invaluable in helping us scale up our existing relationships and helping us attract new partners around the world,” said Gavin Wheeldon.
The hire means Purple now share something in common with Silicon Valley tech giants, Salesforce, as Mr Patterson recently also accepted the role of Chairman for their Europe, Middle East and Africa operations.
“There is no doubt the analytics and engagement tools enjoyed by digital properties will soon be commonplace in physical spaces. Purple is leading the field having already secured some of the biggest brand names in the world. I look forward to helping on their continued global expansion plans.” commented Patterson,
About Purple WiFi
Purple gives businesses a means to capture and understand their offline world by offering a cloud-based platform that sits on top of their existing WiFi infrastructure.
As a result, we have a market-leading guest WiFi, analytics and engagement platform. Our customers range from individual restaurants with a single location to the largest brands in the world with thousands of stores.
For more information: https://purple.ai
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