Sarbacane Group announces $10m investment from IDI alongside management team

– FRANCE, Hem –  Sarbacane Group, a publisher of applications for corporate communications, today announced that IDI, one of the leading listed investment companies in France, is investing nearly $10 million in the company alongside the management, under the leadership of founder Mathieu Tarnus, who remains the majority shareholder.

The Sarbacane Group, based in the North of France, with US headquarters in New York, is a reference in its market through its strong position among email marketing software in Europe.

The group built a range of products around its expertise in email marketing, text messaging campaigns and marketing automation such as Layout, Sarbacane Chat and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020.

Sarbacane publishes Mailify, a solution that allows companies to optimize and automate their email and text message communications.

Today’s financial transaction confirms the success of its strategy and underpins an ambitious strategy of innovation and external growth. The company generated $13M in revenues in 2019 and will invoice more than $16M in consolidated revenues in 2020.

“In 2021, we will celebrate Sarbacane’s 20th anniversary. Companies of all sizes in every sector have grown their business thanks to effective campaigns created with our tools. Their trust in us is what drives us to constantly innovate.” said Founder & CEO, Mathieu Tarnus.

The team, headquartered in the North of France, is the brains behind a unique approach based on 3 main concepts: cutting-edge features (Smart Template technology, predictive emailing, automatic multi-channel campaign, etc.), ease of use and, most importantly, individual support, which sets Mailify apart from other players in the market.

This approach has attracted nearly 10,000 companies, mainly SMEs but also government agencies and major groups (Christian Dior, L’Occitane, Mondial Relay, Warner Music, etc.). Mailify’s premium approach is designed for professionals who aren’t satisfied with low-cost self-service tools or the all-inclusive marketing suite model, which calls for significant resources and dedicated teams.

“The Sarbacane Group is accelerating its development through the growth of its various brands, all of which are leaders in their respective markets. We are thrilled to partner with the team in the implementation of this strategy, and in its diversification and acquisition projects in the field of marketing software and B2B services,” commented Julien Bentz, Member of IDI’s Executive Committee

About Sarbacane Group

The Sarbacane Group, a publisher of applications for corporate communications, made a name for itself with its eponymous software Sarbacane, internationally called Mailify, a leader in email marketing tools in Europe since 2001. The group built a range of products around its expertise in email marketing, text messaging campaigns and marketing automation: Mailify, Primotexto, Jackmail, Tipimail, Touchdown, Layout, and Sarbacane Chat. The Datananas startup, which joined the Group in April, marks the start of a new phase of external growth. Sarbacane, which has about a hundred employees in its offices in Lille and Barcelona, intends to continue its profitable growth strategy and surpass $30M in revenues before 2025.

About IDI

IDI is one of the leading listed investment companies in France. The Group has specialized in providing support to small and mid-sized companies for 50 years. Thanks to the stability of its shareholding base and the quality of its teams, IDI is consistently one of the best-performing companies in its sector. Since it was listed on the stock exchange in 1991, IDI has offered its shareholders an internal rate of return (dividends reinvested) of 15.7%.IDI is listed on Euronext Paris.

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