– USA, MA – Pixability, a YouTube marketing software provider, today announced that it closed an additional $4 million financing round led by Point Judith Capital, completing a total Series B investment round of $8.1 million. Quad/Graphics, Inc. (NYSE: QUAD) and Progress Ventures also participated in the round. David Martirano, Co-Founder and General Partner of Point Judith Capital, will be joining Pixability’s board of directors.
The funding will be used to:
“Pixability has an unparalleled track record of blending cutting-edge technical innovation with unbeatable market execution,” said David Martirano, Co-Founder and General Partner of Point Judith Capital. “Pixability has the world’s best brands as customers for a reason: they make YouTube perform better than anyone. And they can prove it.”
Pixability has the industry’s broadest scope of YouTube management functionality. Its patent-pending software measures audiences on YouTube and allows brands and their agencies to manage YouTube channels and advertising campaigns all within a single dashboard. Pixability applies extensive data science to drive measurable YouTube marketing and advertising results.
“One billion people come to YouTube every month, so more and more brands ask for our technology to help them reach that audience,” said Bettina Hein, Founder and CEO of Pixability. “Point Judith Capital helps us meet that demand while also providing valuable operational expertise.”
Pixability, Inc. is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Pixability’s YouTube technology mines billions of YouTube video views, relevant social communities, search patterns, and competitors’ moves. Major brands use the insights generated by Pixability’s software to hone strategies, optimize channels and content, and execute ad campaigns. Headquartered in Boston with offices in New York and Los Angeles, Pixability drives brand YouTube performance and boosts campaign and media ROI.
About Point Judith Capital
Point Judith Capital is a leading early stage venture capital firm based in Boston, Massachusetts. The firm focuses on investments in software and technology-enabled service companies. They have constructed the firm and their team around the strategy of building market leading companies with innovative founders and serial entrepreneurs. By taking an active approach to investing, the firm strives to build collaborative relationships with portfolio company management. The firm and its partners have backed market leading companies such as Nest (acquired by Google), Fidelis Security Systems (acquired by General Dynamics), Nexamp, and GetWellNetwork (acquired by Welsh, Carson, Anderson & Stowe).
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