– CANADA, Vancouver – NexOptic Technology Corp. (TSX:NXO | OTCQX:NXOPF | FRA:E3O1) today announced that Richard J. (Rich) Geruson has joined its Board of Directors, effective immediately.
“We are thrilled to welcome Rich and his remarkable business and leadership acumen to our Board of Directors,” said Darcy Daugela, Chairman. “Rich brings unparalleled organizational expertise and an exceptional track record of success in manufacturing, sales, and global distribution of sophisticated consumer and business hardware products. He will be a tremendous asset to our company.”
DoubleTake™, NexOptic’s reimagined binoculars, was recently awarded GearJunkie’s “Best in Show” Winter Gear 2019 award at the Outdoor Retailer Snow Show, North America’s largest outdoor trade show in Denver, Colorado. The award was the latest in a string of high-profile recognitions for NexOptic’s technology. Over the past year, NexOptic has grown its suite of optical innovations to include artificial intelligence, which is garnering enthusiastic attention from the mobile device industry for its outstanding performance in low-light conditions and in reducing motion blur.
The appointment of Mr. Geruson comes as NexOptic prepares to disrupt the global binocular industry with DoubleTake.
About Rich Geruson
Mr. Geruson’s experience spans CEO roles at Lexmark International, Phoenix Technologies and VoiceSignal Technologies, and Senior Vice President and executive positions at Nokia, IBM, Toshiba, and McKinsey & Co.
As CEO of Lexmark International, a multibillion-dollar imaging technology and solutions company with 10,000 employees, he grew printer sales faster than at any time in the preceding 10 years while simultaneously executing extensive process reengineering, transforming the business from negative EBITDA and high debt to positive multi-hundred-million-dollar EBITDA and a healthy debt profile. While CEO of Phoenix Technologies, he achieved consistently high profit year-over-year for six years straight in the company’s business of firmware and software for PCs, tablets, and embedded internet of things (IoT) devices. As CEO of VoiceSignal Technologies, he pioneered voice recognition software for mobile phones, resulting in an increase in shareholder value of over 10-fold and culminating in the sale of the company for 12 times its revenue.
At Nokia he propelled the business from fifth-place market share to first-place in the US, and first-place in the world for the first time in its history, catapulting the stock price to more than a sevenfold increase in less than three years.
“I am excited to join the Board of a company whose technology has such tremendous potential to impact many verticals in a variety of industries – from smartphone lenses to binoculars,” Mr. Geruson said. “I look forward to bringing my experience and expertise to bear as we move NexOptic’s sophisticated and award-winning offerings to global markets.”
Mr. Geruson has served on numerous public and private boards across three continents and holds graduate degrees from Oxford University, including a D.Phil. in economics. While a member of the research faculty at Harvard Business School, he wrote A Theory of Market Strategy, a book used in many business schools’ curriculums.
About NexOptic Technology Corp.
NexOptic is an innovative optical development company, which aims to enhance the way we view the world around us. The Company is readying to globally launch its reimagined binoculars, the multi-award winning DoubleTake, its first consumer product engineered to disrupt the growing outdoor recreation market. DoubleTake utilizes NexOptic’s high magnification lenses for a state-of-the-art digital experience. NexOptic is also working on commercializing its ground breaking-artificial intelligence for imaging as well as exploring opportunities for the Company’s innovative mobile lens designs. Utilizing Blade Optics, the Company’s developing suite of optical technologies which now includes AI, NexOptic can increase aperture sizes within given depth constraints of various imaging applications for improvements to diffraction-limit and increased resolution. NexOptic’s AI drastically reduces image noise and motion blur common in poor lighting imaging environments utilizing algorithms. In addition to enhancing image quality, NexOptic’s AI can be used to improve long-range image stabilization and image capture in otherwise difficult lighting conditions.
For more information : https://nexoptic.com
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