– UK, London – MUSO, the UK-based piracy-tracking firm, has raised an additional £3.5 million in funding from venture capital firm from Harwell Capital.
The company plans to use the funds to broaden its market share while continuing to focus on the message that piracy audiences are untapped pools of wealth that should be embraced.
Anti-piracy firms often portray copyright infringers as thieves that must be stopped or eradicated. However, the people at UK firm MUSO have a different take on the piracy problem. The company offers its clients classic takedown tools but prefers to frame piracy as an opportunity rather than a threat.
MUSO believes that piracy audiences are great untapped pools of wealth. This is also a message it communicates to its clients, which include major players such as Sony Interactive, IMG, Entertainment One, and the European Union Intellectual Property Office.
In its early years, the startup received funding from the UK Government, but more recently it received backing from the more traditional venture capital firm Harwell Capital.
This week MUSO announces that it has raised an additional £3.5 million in funding from Harwell. This is in addition to a £2.5 million investment it received from the same company two years ago, bringing the total for its Series A funding round to £6 million.
The UK-based anti-piracy outfit says it will use the money to expand the company’s sales and marketing, so it can increase its market share in the digital media, gaming and live broadcast sectors.
MUSO’s main goal remains unchanged. It will continue to focus on the more positive approach of converting pirates into paying customers, instead of disregarding this audience as ‘criminals.’
“Unlike other anti-piracy or content protection outfits, MUSO focuses on pointing out to rights holders and media distributors that piracy audiences are actually untapped opportunities, rather than enemies, or the criminals that we perceive them to be,” the company explains.
MUSO founder and CEO Andy Chatterley, who’s a Grammy-nominated music producer, is happy with the continued support.
“Harwell has been a hugely supportive investment partner, who provide far more than cash alone to the company. They understand our vision and objectives and bring significant advice and acumen to ensure we can execute on our continued growth plans in a most exciting market,” Chatterley notes.
For more information: https://www.muso.com
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