– UK, London – mporium Group plc (AIM:MPM), the technology company that delivers high performance advertising campaigns, is pleased to announce a number of changes to the Board as the company continues to win new business for its IMPACT product.
After nearly two intensive years as Chairman throughout the Group’s crucial foundation phase, Nigel Walder is leaving the Board. Chief Executive Officer Barry Moat is taking the role of Executive Chairman, while Nelius De Groot is joining the Board as Chief Executive Officer after two years as Chief Operating Officer. All of these changes take place with immediate effect.
Richard Gordon, who provided essential continuity as Finance Director while mporium was established within the listing of a predecessor company, will be leaving at the end of September, to focus on other business interests. Succession planning is already underway.
Nelius has brought mporium the benefit of a deep technology background and 25 years of experience in Financial Services. This experience has been critical to the development of the IMPACT product, which uses event-driven technology and real-time execution to deliver advertising campaign performance.
After starting his career as a software developer at Logica plc, Nelius moved to Barclays de Zoete Wedd, then Swiss Bank Corporation and in 1997 to Deutsche Bank. During almost 18 years at Deutsche Bank, Nelius held a wide range of senior management positions in both the Global Markets and Transaction Banking businesses in London and New York. His final role prior to joining mporium was as Deutsche Bank’s Interim Chief Information Officer for Corporate Banking & Securities (CB&S) and co-Head of Global Technology & Operations, CB&S. He holds a BSc (Hons.) in Computer Science from University College Dublin.
Nigel Walder, outgoing Chairman of mporium, commented: “I am proud of what has been achieved during my time as Chairman of mporium. Management has applied real effort to transform the business over the past two years and I leave as it is starting to show strong momentum in signing partnerships with agencies to share the benefits of IMPACT with their clients. This validates Barry’s vision for the business and I pass the Chairmanship to him with great confidence in mporium’s future.”
Barry Moat, incoming Chairman of mporium, commented: “On behalf of the Board I would like to thank Nigel for his dedication since he took the chair in September 2015. His technology experience and excellent judgement have been fundamental to the rapid establishment of mporium as a tech leader. He will be greatly missed but his contribution will have a lasting effect, for which I am personally enormously grateful.
“I would also like personally to thank Richard for all his support as FD. He has provided the business with important continuity as we have transformed mporium, and we wish him every success in his future endeavours.
“I am delighted that one of my first acts as Chairman is to be able to congratulate Nelius on becoming CEO. This is the natural evolution of his success as COO, from determining our technology choices and setting a strategic plan for our development to achieving impressive results in communicating to agencies the transformative difference IMPACT can have on campaigns. I look forward to his leadership of the business as CEO.”
Nelius De Groot, CEO of mporium, commented: “I’m honoured to be given this opportunity to take mporium forward after two years of working with the management team to develop and implement our strategic focus. The agency agreements that we have achieved are just the beginning and I look forward to additional wins over the coming months.”
mporium is a technology company that delivers high performance advertising campaigns, maximising the advertiser’s return on investment.
mporium’s proprietary technology, IMPACT, enables advertisers and the media agencies that serve them, to achieve better outcomes from digital advertising campaigns. The patent pending technology allows advertisers to target consumers when real world events stimulate consumer interest, delivering high performing digital advertising campaigns from brand advertising to direct response.
Mobile advertising has proved challenging to both advertisers and media agencies. In a world where the majority of traffic comes from smartphones, a solution is urgently needed to address the challenge of capturing consumer intent in the moment. mporium is uniquely positioned to address this issue by leveraging a range of data inputs – including TV, news, sports and social media – to deliver sophisticated real-time bidding, timing and creative switching for digital advertising campaigns.
The technology has already been adopted by several market leading media agencies: Jellyfish, Essence and the7stars. Although the Company is based in the UK, the technology has been used to drive campaigns across the UK and Continental European markets, and management intend to expand across the global digital markets.
Based in the UK, mporium Group plc is quoted on AIM, the growth market of the London Stock Exchange plc.
For more information : https://www.mporium.com
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