– USA, NY – Mohawk Group Holdings, Inc. (NASDAQ: MWK), the tech-enabled, consumer products company, today announced that Bari Harlam, EVP, Chief Marketing Officer North America at Hudson’s Bay Company, has been appointed to its Board of Directors, effective February 19, 2020.
Following this announcement, the Board will include seven members.
“We are pleased to welcome Bari to our Board. She is a seasoned marketing executive with important leadership experience at several large consumer companies. Her background will be extremely valuable as we continue to expand and evolve our product offering and grow our presence on marketplaces in the U.S. and internationally.” said Yaniv Sarig, Co-Founder and CEO.
About Bari Harlam
Since April 2018, Harlam has served as EVP, Chief Marketing Officer North America at Hudson’s Bay Company (TSX: HBC). Prior to her time at Hudson’s Bay Company, she was EVP, Membership, Marketing & Analytics at BJ’s Wholesale Club from July 2012 to December 2016. Before joining BJ’s Wholesale Club, she served as Chief Marketing Officer at Swipely, now called Upserve, from August 2011 to July 2012 and prior to that, she spent 11 years at CVS Health as SVP, Marketing. Early in her career, she was a Professor at Columbia University and The University of Rhode Island.
Harlam currently serves on the Board of Directors of Eastern Bank. In addition, she was an Adjunct Professor at The Wharton School at The University of Pennsylvania from January 2015 to May 2018.
Harlam commented, “I’m honored to be joining the Mohawk Group Board of Directors. I admire the Company’s strong positioning given its proprietary artificial intelligence, diverse and growing product portfolio and accelerating launch cadence. I look forward to working with the Board and management to help guide the future of the Company as the team focuses on gaining additional market share and leveraging its unique business model to drive profitability and increased shareholder value.”
She received a Bachelor of Science in Marketing and Decision Sciences, a Master of Science in Econometrics and a Ph.D in Marketing from The University of Pennsylvania, The Wharton School.
About Mohawk Group Holdings, Inc.
Mohawk Group Holdings, Inc. and subsidiaries is a rapidly growing technology-enabled consumer products company that uses machine learning, natural language processing, and data analytics to design, develop, market and sell products. Mohawk predominately operates through online retail channels such as Amazon and Walmart. Mohawk has incubated and grouped four owned and operated brands: hOme, Vremi, Xtava and RIF6. Mohawk sells products in multiple categories, including home and kitchen appliances, kitchenware, environmental appliances, beauty-related products and, to a lesser extent, consumer electronics. Mohawk was founded on the premise that if a company selling consumer packaged goods was founded today, it would apply artificial intelligence and machine learning, the synthesis of massive quantities of data and the use of social proof to validate high caliber product offerings as opposed to over-reliance on brand value and other traditional marketing tactics.
For more information: https://mohawkgp.com
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