announces Harley Miller to its Board along with raising $10m Series A funding led by Left Lane Capital

– SWEDEN, Stockholm –, a startup allowing users to pay celebrities for personalized video messages, announced it has raised $10 million in Series A funding round led by Left Lane Capital.

Concurrent with the financing, founder, and managing partner at Left Lane Capital, Harley Miller is joining the memmo board.

“We’ve been impressed with the pace at which Memmo has expanded their offering across markets, where localization is critical to unlocking marketplace liquidity,” said Harley Miller, founder and managing partner at Left Lane Capital. “The ability to monetize the gap between wealth and fame for talent & celebrities, all the while allowing them to engage deeply with fans, is a trend that was only further underscored by the pandemic.”

Delivery Hero co-founder Lukasz Gadowski, FJ Labs, Depop CEO Maria Raga, Zillow co-founder Spencer Rascoff, former Groupon operations director Inbal Leshem, Voi Technology co-founder Fredrik Hjelm, former Udemy CEO Dennis Yang, and Wolt co-founder Elias Aalto also participated in the round.

Memmo has now raised a total of $12 million. The new funding will allow the startup to add new features like live videos and to build out its business offerings, where companies can hire celebrities to create promotional videos for external marketing or internal employee motivation.

“We’re really excited about our mission to break down these barriers [and help talent] connect one-to-one instead of one-to-thousands,” said co-founder and CEO, Gustav Lundberg Toresson.

“We want to be the place where you can find everyone, from world-famous talents like a soccer or basketball star to the local musician down the road,” he added. “It’s all about using localization to help you find who’s most relevant for you, wherever you are.”

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