– USA, CO – MassRoots, Inc. (OTCQB:MSRT), one of the largest and fastest growing social networks for cannabis consumers, is pleased to announce that former Coca-Cola Enterprises Executive Terence Fitch has joined MassRoots’ Board of Directors.
Terence Fitch is a seasoned corporate executive with 23 years of marketing, sales and media experience. Mr. Fitch founded Drink Teck, LLC in 2013 and has served as its Chief Executive Officer since that time. Prior to Drink Teck, Mr. Fitch spent 21 years at Coca-Cola Enterprises, where, from 2004 to 2013, he served as the Senior Vice President and General Manager of the Western Region. During this time he was responsible for a team of 13,500 sales, strategy, marketing, operations, manufacturing, supply chain and analytical professionals and accountable for over $4.2 billion in sales. From 1998 to 2002, Mr. Fitch acted as Division Vice President and General Manager for Coca-Cola’s bottling subsidiary and also was the Regional Vice President of Sales and Marketing of Southern California for Coca-Cola Enterprises. Mr. Fitch has a Bachelor of Science in Marketing and Finance from Arizona State University. Mr. Fitch brings a strong understanding of financial reporting and corporate governance matters, along with expertise in enterprise risk management and strategic planning, which we believe will strengthen the Board’s collective qualifications, skills, and experience.
“What drew me to the regulated cannabis industry, and to MassRoots in particular, was the opportunity to establish a national brand in a multi-billion dollar market,” stated Terence Fitch. “Here I was, a corporate executive with 23 years of experience, having the exact skill sets the cannabis industry needs most – establishing consumer brands, marketing standardized products and managing a complex supply chain. I am thrilled to be joining MassRoots’ Board and advising their management team.”
“We could not be more excited to have a corporate executive of Terry Fitch’s caliber join MassRoots’ Board of Directors,” stated MassRoots CEO Isaac Dietrich. “We look forward to having him as one of our mentors, helping institute standard operating procedures, formulate national growth strategies, and establish MassRoots as one of the preeminent brands in the cannabis industry.”
MassRoots’ Board now has a majority of independent Directors, which the Company believes satisfies the corporate governance requirements mandated by the Nasdaq. Other members of the MassRoots Board of Directors include Vincent “Tripp” Keber, CEO of Dixie Elixirs, the largest edibles producer in Colorado, and Ean Seeb, Owner of Denver Relief, the oldest continuously operating dispensary in Colorado, and former Chairman of the National Cannabis Industry Association.
About MassRoots
MassRoots is one of the largest and most active communities of cannabis consumers with over 625,000 users. It is proud to be affiliated with the leading organizations in the cannabis industry, including the ArcView Group and National Cannabis Industry Association. MassRoots has been covered by Fox Business, CNBC, Fortune, BBC, Cannabist and the New York Times.
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