Life On Earth welcomes Michael Bloom to its Board of Directors

– USA, NY –  Life On Earth, Inc. (OTCQB: LFER) today announced that Michael Bloom, a merchandising and marketing veteran, has joined its board of directors.

CEO Fernando Leonzo commented: “We couldn’t be more excited to have a true industry insider, in the retail space, with extensive merchandising and marketing experience, especially with regards to the beverage industry to join the board of directors of Life On Earth, Inc. We have been through a transitional process, starting from the beginning of this calendar year to position the company as a serious contender in the beverage CPG space where the focus is solely on our branded products. A key to that success is bringing industry veterans on board with proven track records as well as contacts, that will help us make that vision a reality. We welcome Michael to our board because we feel he will help LFER with the execution of these plans.”

About Michael Bloom

Mr. Bloom has over 35 years of merchandising and marketing experience in the retail industry. He recently joined GPM Investment Partners, LLC as their Executive Vice President and Chief Merchandising and Marketing Officer. Michael Bloom was CEO of Memphis, Tenn.-based Fred’s Inc., an operator of drug and general merchandise stores. Before his time at Fred’s, he was President and Chief Operating Officer of Family Dollar, which operates more than 8,400 stores. He also held executive positions for more than 20 years at CVS Pharmacy. Before joining CVS, Michael Bloom spent ten years in merchandising and operations management with Peoples Drug Stores and Shoppers Drug Mart Corp.

Michael Bloom commented, “I’m very excited to join the board of directors of Life On Earth, Inc and I am looking forward to helping their management team with their portfolio of brands. As a long time veteran in the retail space, with some of the largest retailers in the country, and having first-hand experience as a Category Manager for beverages early in my career, I’m glad to see the transition that the company has made from one of a distribution business of primarily third-party brands to one of handling only their own brands. That decision gives me the confidence that this is a sustainable business that can scale rapidly and with much better margins.”

About Life On Earth, Inc.

Life on Earth, Inc. is a lifestyle beverage company focused on growing its portfolio of brands in the all-natural, innovative, healthier and “better for you” beverage market. The Company sells its products throughout the United States with third-party distributors, wholesalers, and retailers. The Company owns, markets and distributes proprietary beverage brands, including Just Chill, Victoria’s Kitchen, Gran Nevada Mio.

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