– USA, OR – Janrain, the leading provider of Customer Identity Management Solutions, announced today that it has secured $27 million in Series D funding led by HighBar Partners, with participation from existing investors Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier. The new funding will enable Janrain to continue building upon its industry-leading Customer Identity Management Platform while broadening its scope to include deeper analytic insight into user engagement.
Founded by Larry Drebes, Janrain securely manages customer data for more than 2,000 global organizations in over 70 countries. Customers, including many top Fortune 500 multi-national companies, choose Janrain because of its ability to capture and protect data at massive global scale in an environment of heightened data privacy concerns and regulation. The new funding will be used to further build out Janrain’s data analytics capabilities by enriching existing customer data with relevant and actionable behavioral and cross-channel insights.
“We see our core Customer Identity platform as the clear leader in a rapidly-growing market,” said Larry Drebes, founder and CEO of Janrain. “The organization today is structured to serve that market efficiently, which then allows us to look at adjacent problems and areas of expansion. Janrain recently added robust Engagement functionality to its platform, and the Company sees a number of similar opportunities in the market as enterprises look for new ways to activate their audiences and offer a wider variety of identity-based marketing use cases.”
“Janrain has a talented management team and the most scalable, enterprise-ready solution for Customer Identity Management,” said John Kim, Co-Founder and Managing Partner at HighBar Partners. “Its list of blue-chip global brands and customers reinforces our belief in the platform’s technical maturity and natural evolution toward a deeper, more synchronized view of consumer behavior. We are excited to partner with the Janrain team and current investors to further advance the next generation of marketing solutions.” As part of the transaction, John Kim will be joining Janrain’s Board of Directors.
About HighBar Partners
HighBar Partners is a private investment firm that provides strategic growth capital to enterprise and infrastructure software companies. We are a creative and engaged investor with resources and relationships to assist management teams with financial, strategic and operational execution. Our professionals employ a disciplined owner-operator investing philosophy that stems from founding, operating and investing in over 100 companies in the technology sector. We structure our investments to align all stakeholders and work in partnership with management teams and co-investors to fund growth and develop significant value beyond the financing.
Janrain makes it easy to know your customers and personalize every interaction. Our Customer Identity Management Platform helps companies build a unified view of its customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social login, registration, customer profile data storage, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, AMC, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, and Redwood City, CA.
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