– USA, FL – Innovative Software Technologies, Inc. (INIV) announces the appointment of Lou Zant as President. As a seasoned executive, and true branding pioneer, the collection of business experiences that Mr. Zant brings to the modern marketplace spans a wide range of industries. His story is held together by one common thread, to find the perfect fit. He has taken three companies to more than $100 million in sales in their first year.
Mr. Zant replaces Jake Wand as President, who is stepping down to focus on setting up a new arts and entertainment division for Innovative, as well as strategic planning and business development. “Mr. Zant is an extremely talented executive with an ideal combination of entrepreneurial and marketing skills matched with demonstrated leadership abilities,” Wand said.
Prior to joining Innovative, Mr. Zant worked in a variety of marketing and operational capacities with both startup and operating companies. He has a history of making new brands household names in a very short amount of time. In the late 1970s, Mr. Zant helped to start the Britannia Jeans Company which had annual sales as high as $900 million. He then helped to launch a newly discovered American designer named Calvin Klein. Within the first year of Mr. Zant’s involvement, sales skyrocketed to $450 million, and the Calvin Klein brand secured a permanent position within the world-wide fashion industry.
Mr. Zant also took his talents into other industries including health and wellness, and the direct marketing industry. When Mr. Zant co-founded Quorum International, a network marketing company specializing in consumer electronics, Mr. Zant took the company from $0 to $21 million a month in revenue in just 21 months. In 1998, he founded GoSolo Technologies, a next generation telecom company, which he sold in 2001. In more recent years, Mr. Zant added NexBoom Universe and Tabulous Cloud to the mix of his technology and branding ventures, both of which are leading platforms for digital marketing, communications and branding.
Mr. Zant said, “I am very excited about applying my business experience to the collective vision of Innovative Software Technologies. What I see when I look at this company is a team of professionals who seek the best of breed technology in any category, and then leverage it to connect people to what’s possible. Whether the technology connects people to products, or artists to people who are looking for inspiration, we are about tethering human beings to what matters the most to them through the very latest innovations.”
About Innovative Software Technologies
Innovative Software Technologies, Inc.’s (www.inivcompanies.com) mission is to find and bring to market cutting edge technologies that are synergistic with the company’s current technologies and that are market ready. Innovative, through its Opt-in SMART offering (www.optinsmart.com), is a fully integrated Social Marketing And Retention Technology platform that gives businesses an easy to use, affordable, and centralized marketing solution, helping small to medium-sized businesses acquire, maintain and retain customers via the Internet. The Opt-in SMART platform includes local listings; citation management; email, text message, and video marketing; reputation management; social media tools; and review and posting management. Innovative delivers these solutions through a combination of its proprietary technology platform, its direct “feet on the street” sales force of Internet Marketing Consultants, and through select third party agencies and resellers. Innovative Software Technologies, Inc. is headquartered in Tampa, Florida and trades on the pink sheets under the symbol INIV.
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