– USA, NY – Freshly Inc., the leading fresh-prepared meal delivery service in the U.S., today announced the appointment of Freshly’s Chief Commercialization Officer Anna Fabrega will report to Steve Presley, Chairman & CEO of Nestlé USA, which acquired Freshly in 2020. as CEO effective today, replacing Founder Mike Wystrach who stepped down from his position to transition to an advisory role to the Freshly Board.
Anna Fabrega will report to Steve Presley, Chairman & CEO of Nestlé USA, which acquired Freshly in 2020.
About Anna Fabrega
Anna Fabrega joined Freshly in January as Chief Commercialization Officer to lead Marketing, Brand, Menu Development, Customer Experience, and Sales. Originally from Panama, Anna Fabrega brings deep experience across the food, retail, and e-commerce industries. She previously held leadership positions at the convenience store chain Stripes, Microsoft, and Amazon. At Amazon, Fabrega led the Amazon Go Just Walk Out brick-and-mortar stores and Amazon Kitchen private label fresh foods businesses.
“I am honored and excited to lead Freshly into the future as I believe deeply in our mission to break down the barriers to healthy eating. Mike has built a tremendous organization here and I’m grateful to him for all we’ve accomplished so far,” said Anna Fabrega.
For more information: https://www.freshly.com/
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