Direct Line Insurance Group appoints Sebastian James to the Board as Non-Executive Director

– UK – Direct Line Insurance Group plc announces that it has today appointed Sebastian James to the Board as a Non-Executive Director.

Sebastian is Group Chief Executive of Dixons Carphone plc and has held a number of senior strategic and operational positions in the retail, consulting and insurance sectors. He has a proven track record for implementing transformation programmes. 

Sebastian was Group Chief Executive of Dixons Retail plc prior to its merger with Carphone Warehouse Group plc on 6 August 2014. Before joining Dixons Retail plc in 2008, he was Chief Executive Officer of Synergy Insurance Services Limited and prior to this was Strategy Director at Mothercare plc.

Mike Biggs, Chairman of Direct Line Group, commented: “I am delighted to welcome Sebastian to the Direct Line Group Board. His appointment will complement the skills and experience of the existing members of the Board, which will benefit from his profound knowledge of customer service in a digital retail market.”

Sebastian James said: “I am excited to be joining the Direct Line Group Board and helping to deliver a strategy centred on what is best for customers.”

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