– USA, NY – Crowdtap, the People-Powered Marketing Platform, today announced the addition of Gayle Troberman, CMO, iHeartMedia Inc., to its Board of Directors and John Winsor, Founder & CEO, Victors & Spoils, to its Advisory Board.
Troberman and Winsor, both renowned innovators in marketing industry, will be instrumental in providing overarching strategy as Crowdtap continues to cement its place in marketing’s people-powered future.
Troberman brings category expertise via her tenure at Microsoft, which included time spent as Chief Creative Officer, as well as media experience gained during her time as Chief Marketing & Ideas Officer at IPG Mediabrands. Troberman was responsible for the first branded entertainment division at MSN.
At iHeartMedia, Inc. Troberman is responsible for the seamless integration of content, advertising and promotion across platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio, reaching more than a quarter billion consumers a month via radio, digital, outdoor, mobile, social and live events.
Troberman will join existing Board members Seth Levine of the Foundry Group; Matt Britton, Founder & CEO of MRY; Tim Dibble, Founder & Managing Partner of Alta Communications; and Brian Hirsch, Co-Founder of Tribeca Venture Partners.
Winsor is the founder and CEO of Victors & Spoils, an award-winning advertising agency that collaborates with Crowdtap to bring brands new, “open” systems. He is one of the industry’s preeminent thought leaders on collaborative marketing, a principle that sits at the core of Crowdtap’s mission. Winsor brings deep knowledge around how brands can partner with real people to create powerful marketing programs that drive tangible business results.
“Gayle and John bring new perspectives to our Board of Directors and Advisory Board, respectively,” said Sean Foster, CEO of Crowdtap. “Their demonstrated ability to drive innovation will be a tremendous asset to our extended team as we continue to grow Crowdtap’s offerings for Fortune 500 brands.”
The announcement follows a period of rapid growth for Crowdtap, which provides Fortune 500 brands with a simple solution for putting real people at the heart of their marketing programs – from consumer insights and innovation efforts to content creation and media distribution. Founded in 2009, the company became profitable in 2014 and was named one of the five fastest-growing marketing companies on this year’s Inc. 500 List.
About Crowdtap
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Our platform makes it easy for brands to put consumers at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked as the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable.
With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.
Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
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