– USA, TX –  CROSSMARK today announced that it has appointed Steve Schuckenbrock as Chief Executive Officer. Ben Fischer, CROSSMARK’s current CEO, will become the company’s Chairman of the Board and play an integral role in the leadership transition.  These leadership changes are effective immediately.

Mr. Schuckenbrock brings to CROSSMARK more than thirty years of executive leadership experience having consistently demonstrated an ability to build, grow and enable high-performing, global companies such as Dell, EDS, PepsiCo, Frito-Lay and IBM.  In each instance, his success has been driven by a focus on improving customer satisfaction and driving innovation.  Mr. Schuckenbrock also brings deep expertise in the areas of sales, marketing and technology.

At Dell, Mr. Schuckenbrock most recently served as the President of Dell Services, where he led strategic initiatives to increase customer satisfaction and transform the business toward a solutions-focused company.  Mr. Schuckenbrock also has led Dell’s Large Enterprise Unit and served as the Chief Information Officer, helping in both roles to drive innovation and solutions-focus while simultaneously reducing operational inefficiencies.  Prior to Dell, Mr. Schuckenbrock has also served in senior leadership positions including Co-Chief Operating Officer and Executive Vice President of Global Sales at EDS; Global Chief Information Officer for PepsiCo and Frito-Lay; and roles in sales and marketing at IBM.  Most recently, he served as the President and CEO of Accretive Health.

Mr. Fischer commented, “We are thrilled to welcome Steve to CROSSMARK.  His breadth of experience in leading and growing global service organizations will benefit our employees, clients and customers around the world.  I look forward to working closely with Steve in the months ahead to ensure a seamless transition.”

Mr. Schuckenbrock added, “CROSSMARK has established itself as a trusted partner to many of the world’s most powerful brands.  I am excited to join CROSSMARK and to continue building upon the team’s success in providing clients with solutions to assist them in achieving their business objectives.”


CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade.  Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Business Insights. Headquartered in Plano, Texas, CROSSMARK employs more than 40,000 associates worldwide with offices throughout the U.S., CanadaMexicoAustralia and New Zealand.

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