Crimson Tide appoints Luke Jeffrey as CEO alongside Barrie Whipp as Executive Chairman

– UK, Tunbridge Wells – Crimson Tide PLC (AIM: TIDE) today announced the appointment of Luke Anthony Jeffrey as CEO with immediate effect alongside Barrie Whipp, founder of Crimson Tide plc, who will continue as Executive Chairman.

Mr. Jeffrey joined the Company in July 2005 after completing a Master of Science degree from the University of East Anglia and has held increasingly senior technical roles, culminating in his appointment as Deputy CEO last year.

Commenting on the appointment, Barrie Whipp said “The development of our people is one of the cornerstones of the success of Crimson Tide. I am very pleased that Luke has achieved the position of CEO after growing through the ranks of Crimson Tide since leaving University. Luke has great experience of our Company, having been instrumental in the development of mpro5 and being a member of the board since 2012. The staff holds him in very high regard. It is now Luke’s job to run the day to day operations of the Company and I can focus on growth and the fantastic range of opportunities in front of us”

For more information: http://www.crimsontide.co.uk

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