– USA, MD – Choice Hotels International (NYSE: CHH), one of the world’s leading hotel companies, today announced a key addition to its Board of Directors. Liza Landsman, EVP and Chief Marketing Officer of E*TRADE, brings over 20 years of digital, mobile and social media experience with large global companies and start-up businesses to the Choice Board. She possesses a strong background in financial services, particularly within the consumer banking, wealth management and credit card industries.

“We are very pleased to introduce Liza Landsman as the newest member of our Board of Directors. Liza is a strategic, creative and highly articulate executive with tremendous digital experience,” said Stephen P. Joyce, president and CEO of Choice Hotels International. “We believe Liza’s technical smarts, knowledge of consumer behavior and deep understanding of how consumers interact across different channels make her the perfect addition for the company.”

In her current role at E*TRADE, Landsman is responsible for the company’s marketing initiatives and sits on the Executive Committee of the firm. Prior to her role as Chief Marketing Officer at E*TRADE, Landsman served as Managing Director of Digital Marketing at BlackRock, Inc., Operating Partner and Acting Chief Marketing Officer at Bravas Partners LLC, and served in a variety of roles at Citigroup, Inc. over a 10-year period. She was also previously employed by Flooz.com, Inc., IBM Corporation and Writers House Inc.

In addition to her new role on the Choice Board of Directors, Landsman currently serves on several nonprofit boards, including GO! Project and A Room of Her Own.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories.  As of September 30, 2014, 422 hotels, representing more than 32,000 rooms, were under construction, awaiting conversion or approved for development in the United States.  Additionally, 94 hotels, representing approximately 8,600 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories.  The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program. With more than 20 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.

SkyTouch Technology is a division of Choice Hotels International, Inc. that develops and markets cloud-based technology products, including inventory management, pricing and connectivity to third party channels, to hoteliers not under franchise agreements with the company.

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