– USA, NE – Cabela’s Incorporated (NYSE:CAB) announced today that Peter S. Swinburn has been appointed to its Board of Directors.

“I am delighted that Peter has joined our Board,” said Tommy Millner, Cabela’s Chief Executive Officer. “During his tenure as Chief Executive Officer of Molson Coors, Peter helped Molson Coors become a stronger, more global, and more dynamic company. Peter retired from Molson Coors at the end of 2014 after 40 successful years in the business, and his experience will bring valuable perspective to our Board. We look forward to benefiting from his judgment and counsel.”

Mr. Swinburn served as Chief Executive Officer and President of Molson Coors Brewing Company (NYSE:TAP), one of the world’s largest brewers, from July 2008 until his retirement in December 2014. He also served as a director of Molson Coors Brewing Company and MillerCoors LLC from July 2008 until his retirement. He served as President and Chief Executive Officer of Coors Brewing Company, a wholly-owned subsidiary of Molson Coors, from October 2007 to June 2008, and as President and Chief Executive Officer of Molson Coors Brewing Company (UK) Limited (MCBC UK), a wholly-owned subsidiary of Molson Coors, from 2005 to November 2007. Before that, he served as President and Chief Executive Officer, Coors Brewing Worldwide and Chief Operating Officer of MCBC UK following Molson Coors’ acquisition of MCBC UK in 2002, until 2003. Prior to Molson Coors acquiring MCBC UK, Mr. Swinburn was Sales Director for Bass Brewers from 1994 to 2002. Mr. Swinburn has also served as a director of Express, Inc. (NYSE:EXPR), a specialty apparel retailer, since 2012.

“I am honored to join Cabela’s Board and work with this great team,” Swinburn said. “Cabela’s has been a leader in the outdoor merchandise market for decades, and its omni-channel business model and CLUB loyalty program are impressive. I look forward to sharing my experiences and contributing to the future direction and growth of this leading specialty retailer.”

Mr. Swinburn’s appointment expands the Board to 10 directors, 7 of whom are independent directors. Mr. Swinburn has been appointed to the Board’s Audit Committee and Compensation Committee.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”

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