– UK, London – Brilliant Basics (bb), the Global design and product studio, is pleased to announce that Peter Ford has joined bb Global as Chairman.

Peter joins Brilliant Basics from Sapient where he led businesses in the UK (Financial Services, Public Sector & Health), Sweden and Russia in his role as Vice-President and Managing Director for the past 10 years.

Peter has over 30 years experience within the technology and business transformation sector and has for the last 19 years been undertaking senior leadership roles within businesses across Europe, U.S and India.

“Peter is a leading global figure within the digital and design space and will be an invaluable addition to the team at Brilliant Basics as we continue to grow both geographically and across the three pillars of our business; consult, create and collaborate.” said Anand Verma, Founder and CEO, Brilliant Basics. “His professional accomplishments demonstrate the type of talent we look for here, and I am very pleased to welcome Peter as Chairman to the Brilliant Basics global team.”

Over his career Peter has worked across a number of different sectors including Energy & Utilities, Financial Services, Retail, Consumer Products, Public Sector and Health.

Peter said: “I am delighted to be joining Brilliant Basics as Chairman and look forward to working with Anand and the team to help advise on the growth of the already very successful business.”

The appointment comes just after Brilliant Basics was ranked 70 in Econsultancy’s Top 100 Digital Agencies in the UK and bb’s Founder and CEO, Anand Verma, was named in BIMA’s Hot 100 2015.

About Brilliant Basics

Brilliant Basics is a global design and product studio that creates products that make life simply better.

In a world full of clutter, we want to simplify. We do this by focussing on the basics. Our deep experience in working with talented people in the areas of service design, user experience and technology has allowed us to create repeatable processes for building products.

We create brilliant products and experiences for our clients, our customers and our partners.

With studios in Singapore, Hong Kong, Dubai, London and Norwich our clients include Bill Gates Foundation, BNP Paribas, Singtel, HSBC, Investec, McMillan Publishing, INSEAD, University of Sheffield and Vodafone.

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Talent4Boards Team

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