BlueConic appoints Suresh Vittal to its Board of Directors

– USA, MA –  BlueConic, the world’s leading pure-play customer data platform today announced the appointment of Suresh Vittal to its board of directors.

“Over the past decade, Suresh has become one of the most prominent and influential leaders and visionaries in the martech space, and his expertise will be invaluable in guiding our strategic direction and roadmap going forward. Given his reputation and the key role he played in shaping marketing technology as we know it, Suresh joining our board is a further endorsement that BlueConic is the horse to pick in the global CDP race.” commented CEO, Bart Heilbron.

About Suresh Vittal

Prior to his time at Alteryx and Adobe, Vittal served as chief product officer at Neolane, which was acquired by Adobe in 2013. As part of the integration, Suresh played a key role in rebranding Neolane to Adobe Campaign, oversaw the product, and led the go-to-market integration into the Adobe Marketing Cloud. Before joining Neolane, Vittal was instrumental in building and scaling the Customer Intelligence and Marketing Technology practices at Forrester Research.

About BlueConic

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

For more information: https://www.blueconic.com/

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