Bloomscape adds Joel Cutler and Bob Mylod to Board alongside raising $15m Series B funding led by General Catalyst

– USA, MI –  Bloomscape, the modern online garden center delivering the largest variety of quality houseplants directly from the greenhouse, today announced $15 million in new financing led by General Catalyst, bringing its total fundraising to $24 million.

Concurrent with the financing, Joel Cutler, co-founder and Managing Director of General Catalyst and Bob Mylod, Managing Partner at Annox Capital Management will join the Board of Directors.

“You’d be hard pressed to find a team that understands a consumer vertical better than Bloomscape does with home gardening,” said Joel Cutler, co-founder and managing director, General Catalyst. “The team has found not just excellence in the complicated logistics of cultivating and shipping live plants nationwide, but also a strong resonance with today’s consumer who’s looking to green up their living spaces.”

Bob Mylod, Jeff Boyd and John Replogle are also contributing to the round with participation from existing investors including Revolution Ventures and Ludlow Ventures.

In addition to funding, Bloomscape is announcing the acquisition of Vera, the plant care app, which will provide customers access to plant care tips and content, troubleshooting, watering reminders and more. The app, Vera by Bloomscape, is yet another initiative toward Bloomscape’s mission to arm plant parents with ongoing plant care support, resources and tools to ensure plant parents have what they need to succeed.

“We’re proud of the rapid growth our business has seen since launch, but this is just the beginning. With this new round of fundraising and the acquisition of the Vera app, we’re ready to take our product offering to the next level with new plants, tools and educational information to ensure our customers have everything they need to be successful plant parents, all in one place,” said founder and CEO, Justin Mast.

He added: “Our business model is uniquely positioned for success in a time where eCommerce is key in consumer purchasing, and with our team’s historic knowledge of plant care and horticulture supply chain as well as distribution, we’re thrilled to be using our new funds to grow and continue in our mission to be the leading modern garden center for a new generation of plant lovers.”

About Bloomscape

Bloomscape is the modern garden center delivering the largest variety of quality houseplants directly from the greenhouse to peoples’ homes. Founded by a family of horticulturists dating back five generations, Bloomscape brings the greenhouse online for the first time with patented shipping technology making it the only service delivering plants of all sizes across the U.S. Located in Detroit, Michigan, Bloomscape’s mission is to strengthen people’s relationship with plants by delivering healthy, ready-to-go, potted plants and providing ongoing tips and advice needed to help them thrive.

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