– USA, NY – Bloglovin’, a platform that aggregates users’ favorite fashion and lifestyle blogs into a single beautiful feed, announced today the appointment of Giordano Bruno Contestabile as chief executive officer effective immediately. The announcement includes the acquisition of Contestabile’s newest venture, Finale, a pre-launch social fashion shopping app.
Contestabile’s appointment as CEO marks a strategic move by Bloglovin’ to link content and commerce. Experienced leadership and the acquisition of e-commerce technology will allow the world’s premiere destination for lifestyle content to integrate shopping into the user experience and drive new revenue streams for content creators.
“We are excited to welcome the Finale team and Giordano as our new CEO,” said Mattias Swenson, co-founder and chief product officer, Bloglovin’. “It’s the perfect time to bring in leadership with deep experience in e-commerce and mobile, and we are looking forward to rolling out new revenue opportunities for our bloggers, while enabling our users to shop as they read.”
“Bloglovin’ is a must-read for fashion and lifestyle enthusiasts looking for inspiration, and we intend to enable them to shop on the platform for the items they love,” said Giordano Bruno Contestabile, CEO, Bloglovin’. “Combining Bloglovin’s huge reach and wealth of lifestyle content with commerce opportunities will benefit its own platform, as well as its users, growing blogging community and partner brands. Over the next few months, you will begin to see the company grow its media footprint and enter the e-commerce space. I am honored for the opportunity to lead the company into the next chapter.”
Contestabile has over 15 years of experience leading mobile ventures, including a stint as executive producer of the Bejeweled franchise at PopCap Games, and most recently as CEO and co-founder of Finale, an app designed to make discovering and shopping for fashion and accessories as easy and fun as playing a game.
Bloglovin’ is an elegant and accessible blog aggregation platform, which enables users to discover and follow the best fashion and lifestyle bloggers, and share the content they love. Today, Bloglovin’ counts over 6M highly engaged registered users and has over 650k registered content creators on the platform.
About Giordano Bruno Contestabile
Contestabile has over 15 years of experience in leading mobile ventures, across product development, operations and strategy, having lived and worked in Europe, Latin America, Asia-Pacific and the United States.
Most recently, he was CEO and co-founder of Finale, an app designed to make discovering and shopping for fashion and accessories as easy and fun as playing a game.
Previously he served as the executive producer of the Bejeweled franchise at PopCap Games, which was acquired by EA for ~$800M in 2011. He also was VP of Product Management and Revenue at Tilting Point, which won the Apple Design Award 2014 for the game Leo’s Fortune.
Contestabile is an investor and advisor to several mobile and e-commerce companies, including The RealReal, Blue Bottle Coffee, and Tablelist.
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