Big Sofa Technologies announces John Haworth to its Board as Non-Executive Director

– UK, London – Big Sofa Technologies Group plc (AIM:BST), a fast-growing international video analytics provider to the consumer insight industry, announced the intention to appoint John Haworth as a non-executive director, subject to the satisfactory outcome of regulatory due diligence.

Mr Haworth is Chief Financial Officer of Ipsos MORI UK, a UK subsidiary of Ipsos Group, one of the world’s largest market research organisations and a 20% shareholder in the Company. Prior to joining Ipsos MORI UK, Mr Haworth held various global and European chief financial officer positions within the Kantar Group, one of the world’s largest insight, information and consultancy groups. He has a successful track record of helping businesses to grow over more than 20 years, ranging from divisions of FTSE 100 groups to small and medium-sized enterprises.

Mr Haworth, who is London-based, will replace Laurence Stoclet, who is Paris-based, as Ipsos MORI UK’s nominated director on the board of Big Sofa. Ms Stoclet resigns as a non-executive director of the Company with effect from today.

Simon Lidington, Chief Executive Officer of Big Sofa, commented: “We look forward to welcoming John Haworth as Ipsos MORI UK’s appointee to the board of Big Sofa, subject to customary procedures. As Chief Financial Officer of Ipsos MORI UK, and formerly of various businesses within the Kantar Group, John has a keen understanding of the evolving insight industry. We are grateful to Laurence Stoclet for her contribution to date and look forward to working with John to further facilitate our commercial relationship with Ipsos Group.”

About Big Sofa Technologies Group plc

Big Sofa is a B2B technology business providing the marketing and consumer insight industries with video observation and analytics services, as video emerges as a key platform in a massive $40 billion consumer research market.

Our software platform collates, analyses and organises large volumes of raw/unstructured video enabling our clients, which include leading market research organisations and major household brands, to perform detailed and sophisticated consumer insight analysis; and make genuine use of video content.

Big Sofa deploys three product solutions: Video Observer, which captures and analyses real-time behaviour using fixed and wearable cameras in-home or in-store; Video Manager, which enables clients to upload, store and manage video using Big Sofa’s analytics platform; and Video Stories, which enables clients to collect video embedded in consumer insight surveys.

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