Bidstack Group appoints Mike Hayes to its Board as Non-Executive Director

– UK, London –  Bidstack Group plc (LON:BIDS), the native in-game advertising group, today announce the appointment of Michael Hayes as a Non-Executive Director of the Company with immediate effect. In addition, Mike will be appointed to the Audit and Remuneration Committees.

James Draper, CEO of Bidstack, commented, “Mike’s appointment to the Board is a huge feather in our cap and reflects the strength of the opportunity ahead. He has over 30 years of unrivalled experience and has been directly involved in some of the major industry developments in that time. He also has an excellent track record of working with and advising growing companies, as shown through his role with Mercia, and I’m extremely excited to be able to lean on his experience as we continue to grow and develop.”

About Mike Hayes

Mike has a wealth of experience in the video games industry having spent eight years at SEGA, latterly as CEO of SEGA Europe and America which had annual revenues in excess of £400 million and where he was responsible for over 1,000 employees, oversaw seven sales and marketing territory operations and five internal studios. During his time at SEGA he was responsible for the acquisitions of The Creative Assembly and Sports Interactive and implemented a major restructuring programme to maximise the company’s opportunity for digital growth. During his tenure, SEGA became established as a top 10 worldwide publisher of video games, including titles such as ‘Mario and Sonic at the Olympics’.

Prior to SEGA, Mike spent five years as Sales and Marketing Director on the Board of Codemasters, the award-winning British developer and publisher of high quality racing games, having started his career in video games at Nintendo. For over five years, Mike was Sales and Marketing Director at Nintendo, responsible for hardware and software. He oversaw the launch of famous brands including Mario, Zelda, Donkey Kong and Streetfighter as well as the launch of the Gameboy handheld device.

Mike is currently an Investment Director at AIM listed Mercia Technologies PLC where he is Head of Digital and Digital Entertainment.

Mike Hayes said, “I am delighted to be joining Bidstack’s Board. Having worked on some of the world’s most iconic brands including Sega, Nintendo, Trivial Pursuit and Bandai toys, more recently I have extended my experience to growth funding with new digital start-ups in the entertainment sector. I’m really looking forward to using my experience in creative and production, publishing services and managing global businesses to help grow Bidstack.”

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