– USA, NY – Better Choice Company, Inc (OTCQB:BTTR / BTTRD) announced today the appointment of Jeff Davis to the Company’s Board of Directors.
Jeff is the Founder and CEO of Molio Inc., a venture-backed, creative and media analytics agency, famous for building brands on YouTube. For 23 years, Jeff built brands at Procter & Gamble, in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia).
At Molio, Jeff brings deep brand expertise, having built a creative agency with proprietary hyper-targeted media buying capability to build and launch brands and validate innovation.
After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand. According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion-dollar brands. Orabrush became the #1 tongue cleaner in the world and was acquired by DenTek Oral Care in 2015.
At the University of Utah business school, Jeff serves as adjunct professor of Marketing and is a published academic author. Jeff currently serves as a board member to: Fabric (start-up), Curza (start-up), Dermaflage (start-up), Hale Centre Theatre and the Lassonde Entrepreneur Institute at the University of Utah.
About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into definitive agreements to acquire TruPet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space.
For more information, please visit and www.betterchoicecompany.com.
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