– USA, CA – Apptimize, a company that offers the leading optimization platform for A/B testing of mobile apps, has announced it has secured $12.4 million in Series B financing to fuel continued global growth of their solution. US Venture Partners led the round with participation from Glynn Capital Management, Goldcrest Investments, Western Technology Investments, Ken Ross, and Twin Gables, bringing the total capital raised for Apptimize to $18.5 million. As part of the Series B investment, Dafina Toncheva at US Venture Partners will join the Apptimize Board of Directors.
“Mobile continues to be the dominant way consumers want to interact, so it’s important that businesses learn and adapt to customer preferences as quickly as possible,” said Nancy Hua, co-founder and CEO of Apptimize. “Our business customers are top performers in their industries, and have proven that fast iteration and intelligent A/B testing are key to staying competitive and relevant. Our simple and intuitive tools help mobile developers and business teams work together to optimize customer experiences, increase revenue and engagement, improve user ratings, and react quickly to changing trends. This is why Apptimize is already loaded on over 1.3 billion consumer devices, and growing quickly across the globe.”
The Apptimize solution helps improve native iOS and Android apps by enabling rapid iteration through A/B Testing, instant updates, and advanced feature tracking and measurement. The solution can be installed in minutes, and can reduce development cycles from weeks to a matter of hours. Any new feature or promotion can be deployed instantly to all, some, or a specific list. Business users and developers can see all the results together to best inform and execute future mobile strategy.
“We were impressed by the long list of sophisticated mobile first businesses who see Apptimize as the path to stronger user engagement and increased monetization of their native apps,” says Dafina Toncheva, partner at USVP. “Apptimize is installed in top apps in more than 100 countries and has an especially strong international presence due to their top of line Android offering. Apptimize customers are prestigious apps at the cutting edge who care about having the very best technology partners so that they can stay competitive and effective in their mobile strategies.”
Apptimize is a mobile optimization platform for native iOS and Android apps that increases retention and monetization. Top mobile apps like Trulia, Vevo, the Wall Street Journal, and Glassdoor use Apptimize every day to improve their user experiences and grow faster on mobile through faster iteration.
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