AppLovin welcomes Barbara Messing to its Board of Directors

– USA, CA –  AppLovin Corporation (NASDAQ: APP), a leading marketing platform, today announced the appointment of Barbara Messing to its Board of Directors.

“We welcome Barbara as an advisor and prominent addition to the AppLovin board. As we expand the applications of our innovative technology we look forward to harnessing Barbara’s extensive marketing experience in both management and director positions across large, successful brands including Roblox, Walmart, TripAdvisor, Hotwire, and Overstock,” said Co-founder, CEO and Chair, Adam Foroughi.

About Barbara Messing

Prior to her role at Roblox, she served as SVP, CMO of Walmart US from 2018 to 2019, preceded by her successful tenure between 2011 and 2018 at TripAdvisor, Inc., serving as VP and CMO, and later SVP and CMO. From 2002 to 2011, she served in a number of management positions at

“I’m excited and honored to be joining Adam and the entire board as they deliver value to shareholders by creating meaningful connections between companies and their ideal customers,” said Barbara Messing. “I look forward to working with the team to explore new opportunities and contribute to the company’s success.”

Ms. Messing currently serves on the board of Vacasa, a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.


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