– UK – Centaur Media plc (LSE: CAU), the business information, events and marketing services group, has appointed Andria Vidler as Chief Executive with effect from 4 November 2013.
For the last four years, Andria was CEO of EMI Music UK & Ireland during which time she successfully transformed the business into a high margin global rights management enterprise by driving consumer focus and digital innovation.
From April 2008 to August 2009, she was CMO of Bauer Media. As part of the UK management team she was responsible for building the Bauer Media brands to generate greater profitability across the portfolio of 53 magazines, 23 radio stations and all online products.
Andria was MD of Magic FM & National Radio from June 2005 to April 2008. Prior to that, she held a number of managerial, operational and marketing roles at Capital Radio and the BBC.
Mark Kerswell, who has been interim Chief Executive since May 2013, will revert to being Group Finance Director.
Patrick Taylor, Chairman, commented: “I am delighted that Andria is joining Centaur. She has a proven track record as a strong and motivational leader as well as considerable experience in ensuring businesses are customer focused. She also has substantial expertise in transforming and growing established brands that are being challenged by pressures of the digital age.
“In the five months that Mark has led Centaur as Interim Chief Executive, he has begun to re-focus the business around its core markets and driven a sharper focus on delivery, execution and collaboration. He has done a tremendous job in demanding circumstances.
“With Andria’s sales and marketing background and Mark’s financial and business background, the Board believes we have a team that can truly accelerate the change process that is well underway within the Group.”
Andria Vidler commented: “I have become increasingly excited by the strengths of Centaur’s brands and the tremendous opportunity that they offer. I look forward to working with Mark and the team to help the business through the challenges presented by the digital revolution and to shape it so that we provide valuable services to our customers.”
Mark Kerswell, Interim Chief Executive, commented: “Andria brings tremendous skills that I am sure will be greatly appreciated across the business. I look forward to building a strong partnership with her and to working with the team to continue to grow the business.”
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